Industry Insights
Our Blog
Social Media: PAIN or GAIN for Small Business?
How does your social media rate on your marketing-to-do list? If you’re selling to businesses, here are 10 compelling reasons why you will want to keep your social media channels flowing with relevant content.
Attract New Customers in 16-Seconds
Forget the elevator pitch. A clear, authentic story is attractive. Say it in 16 seconds!
Client Spotlight: Executive Wealth Management
As a growing and innovative investment firm, Executive Wealth Management’s (EWM) old logo was originally created when the company was founded, then went through several iterations over the years in an effort to look updated. The leadership team of Executive Wealth...
What Happens When Brands Give? Here’s Our Top Seven:
When brands give: Living Values
Working together on a goal that is a more-than-just-business strengthens many of the core values companies are working to build in their culture.
Celebrating ICR’s 25th Anniversary!
This past month, ICR celebrated 25 years of bringing excellence automation! Identity Creative rebranded ICR in 2012 with their new trademark and slogan: Partners in Productivity. We’re honored to work with the ICR team and enjoyed meeting employees and partners and...
Friends Don’t Let Friends Do Business with a Generic Email
You’ve seen business cards with email addresses like “mybusiness@gmail.com.” Why? When it’s SO EASY to create and purchase a custom domain name for your business. Build credibility for your brand with a professional email address.
Spotted on Benzinga.com: Making an Impact with Downtown Boxing Gym
Identity Creative is honored to be a corporate sponsor of Impact100 Metro Detroit, an Imact100 chapter that is cultivating transformation in Wayne, Oakland, and Macomb counties.
MichBusiness Awards: Designing Stars
Identity Creative had the honor of receiving the Designing Stars Award at the 2016 MichBusiness Best of Michigan Gala, Dec. 1, at the MGM Grand in Detroit, MI, with Detroit news personality, Murray Feldman. Building relationships is the most critical part of doing...
Making a Significant Impact, Together.
In May 2016, Linda was invited to the first annual Impact100 Metro Detroit Awards Banquet and was so impressed, she called her husband and business partner, Bill, afterward to tell him she wanted to join the group of compassionate, inspiring women. Impact100 Metro...
3 Reasons You Don’t Want to Win Ford’s Logo Contest
We recently ran across this Ford Truck Promo...YIKES! Ford Truck is using the "Ugly Logo" as a promo for their latest line of trucks, AND they're asking owners of Ford trucks to submit their ugly logo for a complimentary logo re-design opportunity. This is a...
Top Detroit Pizza Chain has a Fresh Face!
Identity Creative updated the brand identity for the best-tasting pizza in Metro Detroit! Benito’s Pizza is listed right next to the big names in Detroit pizza.
Beyond Blah, Blah, Blah Core Values
We’ve made our Core Value Excavating Tool available on our website for your team. Now you can access this complimentary tool to help you think beyond commonly stated values in order to create value statements that authentically reflect your organization.
Do you need a brand refresh or a complete overhaul? 5 Clear Signs It’s Time!
If your employees aren’t wearing the shirts you provided because the logo looks dated, you’re chipping away at company pride, missing an opportunity to strengthen your company’s culture and attract talent. This is a frighteningly costly miscalculation.
3 Golf Tips to Keep Your Company’s Brand Above Par
Here are three tips from golf pros that can you can use to help you keep your company’s brand above par. 1. Use the off-season to improve your game. “When we neglect the skills and behaviors we’ve sharpened, we lose ground. Which is why winter may be the most...
Re-branding for Growth: Stanislaw Consulting
“We'll meet you where you are and lead you to where you want to go. You arrive at new perceptions with unfolding solutions.” –David Stanislaw Stanislaw Consulting serves business owners, CEO’s and their top management with collaborative enlightenment so as to develop...
A New Logo for a New Generation
Many of the re-branding projects are in large part to second generation transitions or new marketing directors coming on board. Founders don’t ‘see’ their logos communicating a dated look, because they’ve been that way from the beginning.
SWOT City Tech Town Detroit – Small Business Branding
SWOT City, A TechTown Detroit Program is hosting a Lunch & Learn on Branding with Linda Kleist of Identity Creative at the Grand River WorkPlace on Monday, October 12, 2015.
Not Mobile Minded? Google Sets to Snub Old Sites
by Linda M. Kleist So, your web site is not mobile friendly? Now, Google won't be friendly to you either. I meet business owners every week who haven't looked at their website since they approved it for launch some years ago. If that's you, it's time to dust off the...
The City of Sterling Heights: Place Branding by Identity Creative
Identity Creative was brought in to help build a brand identity for the city that would uniquely capture the strength of Sterling Heights and a succinct message for its 2030 Vision. City leadership is focused on the vision to make the City of Sterling Heights a place that offers an exceptional quality of life.
Build Your Brand with Bitcoin!
Coinbase Exchange, recently launched, is a regulated bitcoin exchange based in the United States.
Old Logos & New Cheese
“Who Moved My Cheese?” Listening recently to this allegory by Spencer Johnson M.D., reminded me of this small business and so many others I talk with… doing business today is different than it was 25 years ago.”
Help for Look-a-like Dentists
What do you often see on a dental office sign? You got it! A giant tooth -- with exposed roots. There are (at least) three things wrong with that... It’s not unique. It doesn’t make the practice memorable. It tells you that teeth come out here by the roots. We're not...
Ready, Aim, Launch!
Prepare & Build Momentum for Your (Re) Brand Launch You've done all the hard work of defining your brand. Your new brand identity is wrapping up with a logo you love and are eager to show the world. You could just start using your new logo without any fanfare, and...
Everyone’s a Branding Expert!
When news of a company’s re-branding hits the wire, it’s in vogue to find some fault or phallic symbol in the new logo. Some people won’t miss an opportunity to mock a logo as evidenced by the flurry of internet postings comparing the new Hershey logo’s Kiss to a friendly, excrement-like Emoji.
Congrats to our July $100 Gift Card Winner, Bill Pirtle!
Bill has won our July drawing for a beautiful dining experience at the Rugby Grille in Birmingham, MI. Congratulations, Bill! Learn a bit about Bill Pirtle's work: Bill Pirtle is a recognized expert in the credit card processing industry, author and guest contributor...
Share a Good Thing for $500 in Design Services!
When you refer a business for a brand identity or creative services, they will receive a 10% discount and you will have an immediate $500 in design services at your disposal with their completed order!
Win $100 to the Rugby Grille!
On July 1st, 2014, we launched our NEW name, NEW look and NEW site! Celebrate with us by stopping by signing our guest book for a chance to win $100 gift certificate to the Rugby Grille in Birmingham for unpretentious gourmet dining! Why celebrate at the Rugby Grille?...
So why the name change?
Identity gets a new name! The new name reflects the evolution of the business over the years.
Now Accepting Bitcoin!
Use your Bitcoin wallet to invest in your brand with Identity Creative!
Celebrating Great Lakes Equipment Rental-New Headquarters in Detroit!
We’d like to introduce another Identity Client Success Story! Great Lakes Equipment Rentals is excited to announce that they have moved their headquarters to Detroit as of March 2014.
We’re Showing CPAs & Accountants How to Stand Out in the Marketplace!
Hosted by the Michigan Association of Certified Public Accountants: Whether you are a an independent CPA or a large firm, you have a brand. What are you doing to build and strengthen it?
MRPR Turns 40 and Looks Better Than Ever!
The re-branding of MRPR, CPA’s and Advisors, defines their brand and creates a dynamic, relevant new logo.
