Creative Services
The Process
Getting a logo without defining your brand is like getting a dog to match your sofa.
Do it for the right reasons, the right way.
Define your brand.
Can your employees share your mission or name at least two of your core values?
These are some of the foundational pieces that define your brand and make you stand out in the marketplace. Are you letting others define your brand?
Our work is the art of helping you discover your authentic story. Then we use design and language to creatively help you tell it. We guide you through a well-structured series of questions and brainstorming to uncover the unique qualities that reach to the heart of your brand and help you become the perfect solution in your customer’s story.
Create a Brand Blueprint.
Foundational aspects of your brand get everyone on the same page.
Purpose. Mission. Vision. Core Values. Keywords & phrases. Target markets. Unique differentiator. Brand promise. Position statements. Slogans. Tag lines. Brand personality. These are the constructs that become the language and heart of your brand.
Say goodbye to hit-and-miss marketing tactics. Your unique brand design and messaging will be powerfully consistent through every page of your website and in all of your marketing.
Design your brand.
Your company logo is the face of your business.
Though we all have two eyes, a nose and a mouth, we identify one another by the unique nuances of our facial elements. Nuances and subtleties are significant: don’t make the mistake of handing off your company’s identity to just anyone. Behind the scenes creative process: the earthy compounds of lead and paper provide the venue for quick gestures, allowing for creative free flow.
We’ve taken a proven process that has been handed down by the great masters of our industry, and enhanced it with technological concept tools to explore symbol development and potential genius in a word-mark. We’ve honed our process to work with the time demands of today’s entrepreneur, bringing custom ideas to you that find their genesis in our Define Stage.
Your First Design Presentation
Out of the many concepts created, only the best are presented, always in black and white. Why? Color can mask a flaw in a design and subjective taste in color can rule out a great concept. Every concept we present is birthed out of solid design principles, creative genius and insatiable perfectionism. Revisions are included in every project to guarantee your 100% satisfaction.
Your Color Presentation
In the next phase of the design process, color is incorporated into the selected concept. Choice of color is subjective, though there are some rules to keep in mind (warm colors come forward and cool colors recede) while others can be broken (firey, threatening red for a financial institution). Color adds to the emotion and distinctiveness. Technical understanding of available print processes is critical here to ensure your final printed pieces have the look you want.
Final Logo Delivery
Align your brand.
A brand has a personality; it grows and responds to the world around it.
Marty Neumeir, in The Brand Gap said, “Trust is the shortcut to a buying decision and the bedrock of modern branding.”
The brand identity (logo) and messages need to be consistently presented in every medium. While the Standards Guide contains the rules of use for your logo to keep your logo consistent and build credibility, your Brand Profile (from the Design phase) is your reference for messaging and vision.
Initial Roll-out
Your unique brand messaging will be the thread woven through your newsletters, trade show take-aways, and on every page of your website. Your message is clear because it is in alignment with your brand. The coolest part is that when it’s accurately defined from the beginning, and KEPT ALIGNED, it saves time, money and enables you to build a clear brand message that people will come to know and trust.
Full Implementation
Take every opportunity to promote your brand identity and unique message everywhere it’s seen, from business cards to bill boards. Build and align your brand with authentic consistency. Trust is the bridge that your customers cross to do business with you. Make it clear, strong and beautiful.
