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Understanding the Role of Branding in B2B Markets
Does Branding influence B2B Industrial Sales and Purchasing Decisions? Here’s the research.Branding in the industrial space is grossly misunderstood, and this ignorance is hindering small and medium companies in B2B sales. Here’s the research that shows how branding...
It’s Football Season! Team Brands Go Deep (And 7 Ways You Can Bring Your Brand to the Game!)
For many, fall is synonymous with football. For me, it's the sound of Chris Collinsworth's commentary, the roar of the crowd, and the thrill of victory. It's a season filled with excitement and passion. As a die-hard football fan and a marketing specialist for B2B...
Boost B2B Account Sales with HubSpot Email Marketing and Sales Automation
Get ahead of the market and drive sales with HubSpot's sales automation.Understanding HubSpot Email Marketing and Sales AutomationHubSpot's Email Marketing and Sales Automation is designed to streamline and improve your marketing efforts. By leveraging automation for...
Creatives: Get Your Pantone Library Back In Your Adobe World
Missing: Pantone in Adobe’s Creative Suite In 2022, Pantone phased out their pre-loaded color libraries in the Adobe Suite and introduced Pantone Connect. The Pantone library that creatives had become dependent upon would now require an additional subscription to...
Your Brand in Print: Bridging with Pantone for Color Consistency
Color plays a vital role in the development of a brand identity. Color impacts your brand’s perceived personality, recognizability, memorability, and market position. Your brand can “own” a color, and while you’re not likely to trademark it like Tiffany’s PMS 1837...
7 Logo Laws You Don’t Want To Break: Your B2B Brand Identity Standards Guide
Download the 7 LOGO LAWS Infographic Below! Why you need a Brand Identity Standards Guide. Your brand deserves careful protection, and your Brand Identity Standards Guide provides the roadmap for doing just that. To maintain a professional and...
Smart Marketers Don’t Rely Solely on AI
Should you use AI to write your website pages, blogs, books, video scripts, and social posts? If so, then how? Smart Marketers Don’t Rely Solely on AI: Here’s seven steps to leverage AI with your company’s subject matter experts. One Business Owner’s Question: How can...
Brand on Par!
May is Golf Month! To celebrate, we're looking at ways to help your Brand On Par. In branding, like perfecting a golf handicap, alignment and consistency are paramount. Achieving a great golf handicap is extremely challenging and requires dedication to practice. A...
How Does Your Industrial Company Approach Account-Based Marketing?
How Does Your Industrial or B2B Company Approach Account-Based Marketing? When your company’s products or services solve problems for a business or an organization rather than individual consumers, you need to engage in account-based marketing. The approach to...
The Branding Agency Toolbox: Checklists, the Underestimated Tool for Success
Where would we be without checklists? Here are a few checklists from our Agency ToolBox! The idea of a step-by-step checklist can seem insignificant in many ways. Phrases like “I have done this a hundred times” is when danger is around the corner. The power of a...
Trade Show Stopping Power: 7 Must-haves for Industrial Exhibits
You can’t always control your location at a trade show, but you can control how you get noticed. Whether you’re exhibiting at a show of 300 or 3,000, your exhibit can achieve stopping power! In the example below, the KIRKS sales team worked with us to create an...
The Power of Promise: 7 Reasons Your Company Needs a Brand Promise
Disappointed customer expectations can be the downfall of a company. Keeping customers at the heart of everything we do vital to business success, yet it's a constant battle in the midst of critical challenges our businesses face. We can try to set up metrics and...
The Detroit Lions Brand: No Matter How Low They Go, Why Do Fans Stay?
Despite a series of losing seasons, the Detroit Lions brand has managed to secure a victory where it truly matters – in the hearts of their fans.
So. what’s their secret? Have they been intentional about managing the franchise brand through the years? Not likely.
Breaking the Cycle of Slavery and Poverty Through Entrepreneurship
Breaking the cycle of slavery and poverty is possible through entrepreneurship. Entrepreneurship is a vehicle for freedom. At-risk people are vulnerable to exploitative practices. Deceitful activity is lucrative in the black market, putting many innocent girls and...
Lights, Camera, Action: Your Ultimate Video Prep Checklist for Brand Brilliance!
Use our Video-Marketing Prep Checklist for stress-free production and brand brilliance! Download the checklist below! Our clients are highly successful entrepreneurs. They’ll tackle significant challenges that would make most people run in the other direction. Yet...
Why Our Creative Agency Has an AI Policy
Generative AI will be turning the marketing industry on its head. Writing an Identity Creative AI Policy quickly became a priority.
Launch Your Rebrand with the Customer’s Story
Let’s be candid: no one outside of your company thinks the announcement of your new logo is breaking news.
Your logo is vitally important: it’s the face of your business and the foundation of your brand’s look and feel. But merely announcing, “We have a new logo!” wastes this opportunity to gain ground in the marketplace.
Rebrand with a Brand Blueprint
The Brand Blueprint is a custom infographic that codifies your brand to be more easily remembered and shared.
Companies use this blueprint for business strategy, marketing, sales, employee onboarding, and training. Your people are how the world will see, hear, and experience your brand. Get them on the same page with the Brand Blueprint!
Your logo is the face of your business: Let’s take a look in the mirror!
Your logo is the face of your business. Q: Can your logo truly impact your customer's experience and purchasing decisions? Could your company's logo be negatively weighing on talent acquisition and retention? A: Yes, and yes. Like seeing the face of someone you...
3 Ways Brand Design Impacts Purchasing Decisions
Marketing directors often struggle to convince a business owner that the company's logo has become a detriment. It's because many owners have the misconception that the design of their logo is irrelevant when it comes to actual business performance, like increased...
Decoding Digital Marketing Packages: Key Questions to Ensure Quality Results
Before you sign on the dotted line for a contract with a digital marketing agency, ask the right questions to be in the know about what you’re paying for. After you sign on, keep them accountable because your brand is on display: This is worth the effort!
Build Your Creative Muscle
All of us need creativity to solve problems.It’s common to relegate creativity to specific fields like fine arts, technology, architecture, advertising, and graphic design. Creativity adds depth and fascination to our relationships. Here’s your “Brain Gym!” Tools, tips, and resources to build your creative muscle.
Social Media is Your Virtual Tradeshow Booth
Social media platforms have the potential to exponentially outperform the ROI of attending and exhibiting at trade shows. B2B business owners, while spending thousands on trade shows, will express doubt that investing in social media will bring a return on their investment.
3 Brand Must-Dos for Negative Reviews
When people see how well you respond to negative views, you’ll build trust, attract more customers, and increase customer loyalty.
![Brand on Purpose [VIDEO] Get inspired!](https://identitycreative.com/wp-content/uploads/2023/02/Brand-On-Purpose-CBRT-Video-Thumbnail.jpg)
Brand on Purpose [VIDEO] Get inspired!
When we give our brand purpose:
– We experience meaning in our work, more fulfillment, and people more willingly engaged.
– We attract others who want to join our team and share our purpose and vision.
– We press through difficulties toward a greater goal.
The Power of Branding on Your Price Strategy
While referencing retail brands, we can apply valuable lessons to brand pricing in the business-to-business (B2B) marketplace. Use these examples to inspire you to consider your brand strategy when implementing a pricing model and price points.
Account-Based Industrial B2B Marketing Forecast 2023
Opinions differ on whether the US is actually in a recession. Most indicators conclude that the recession is here and will not turn around before making your 2023 marketing plan. Notable indicators of a recession: Rising interest rates Declining S&P (companies...
Branding with the Versatility of Vinyl
Branding with the Versatility of Vinyl Vinyl graphics are a powerful way to increase your brand's impact and visibility. Stunning designs integrate seamlessly with your brand strategy, environment, current marketing campaigns, events, and promotions. ...
Find the Right-Fit Creative Agency for Your Company’s Brand
We’ve collected a comprehensive list of questions that impact the relationship and value of branding with a creative agency. Use The RightFIT checklist as a guide.
1. Highlight your priorities in an agency
2. Craft your RFP
3. Outline relevant interview questions
A great brand identity will open doors of opportunity. You don’t want to settle for less!
DIY Branding Hacks That Are Bruising Your Brand
Every day your actions–or inactions–build or bruise your brand. DIY branding hacks are everywhere. > This week, I talked with a salon owner. She's invested in stunning interior decorating, but has no website and is using Facebook for her web presence. Yikes! >...
Trends in CRM and Marketing Automation: Connect Sales and Marketing for Your Brand
Perhaps your competitors have implemented CRM and marketing automation tools, and your company is ready to level up and join others in this growing trend. This is a perfect time to consider your options, make a wise plan, and avoid these three common mistakes others make in a rush to catch up.
Linq Digital Business Cards – A fresh way to connect with your brand!
Linq Digital Business Cards Modern Networking. Turn a momentary handshake into a meaningful connection. Order Linq gear directly or Contact us for Customized Linq Gear.
