Why Our Creative Agency Has an AI Policy
A major shift is coming and it’s likely going to happen much sooner than we might imagine. Generative AI will be turning the marketing industry on its head. So, establishing an AI Policy for our creative agency makes sense. We’ve all been using AI in our online...
Launch Your Rebrand with the Customer’s Story
Announce your new logo rebrand with the customer’s story (not yours!). When you rebrand, leverage this unique event with a story that resonates with your ideal customer. Let’s be candid: no one outside of your company thinks the announcement of your...
Rebrand with a Brand Blueprint
Rebrand with a Brand Blueprint A successful rebranding program doesn’t start with logo design concepts. Rebranding is the opportunity for your company to explore and define the core of your purpose and mission, what separates you from the pack, attract the right...
Your logo is the face of your business: Let’s take a look in the mirror!
Your logo is the face of your business. Q: Can your logo truly impact your customer’s experience and purchasing decisions? Could your company’s logo be negatively weighing on talent acquisition and retention? A: Yes, and yes. Like seeing the face of...
