Build an Enduring Brand Promise

Misaligned and disappointed customer expectations can be the downfall of a company. A smart brand promise, consistently met, sets a company on a path to stellar success. What is Your Brand Promise? Everyone talks about keeping the customer front and center. Yet in...

Celebrating ICR’s 25th Anniversary!

This past month, ICR celebrated 25 years of bringing excellence automation! Identity Creative rebranded ICR in 2012 with their new trademark and slogan: Partners in Productivity. We’re honored to work with the ICR team and enjoyed meeting employees and partners and...