by Bill Kleist
Why invest in a logo? First, when I talk about a logo here, I’m talking about the logo as the face of a business. It also means that your logo is presented professionally everywhere it is seen.
One major return on your investment in a professional logo is immediate perceived credibility.
Perception is reality.
When you look like you know what you are doing, people will believe you. Like it or not, books are judged by their covers and so, too, companies by their logos. If your prospect’s impression is that your company appears homespun or outdated, they may likely attribute your business’ products and services are of the same, lesser quality. When your company’s professionally created logo has the wow factor, the impression created is that you are a credible business and quality products. This increases trust in your brand.
Trust is huge.
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