This wordmark logo was developed to appeal to executive women moving out of the corporate workplace yet still fully capable to use their talents to build revenue. The light-hearted targeted slogan, rich corporate colors, sophisticated type font and dotted leafy “I” all worked together to communicate a professional, credible brand identity.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).