This reputable printer’s work was 2nd to none, however his trademark was dated and appeared homespun. As a commercial printer, bolding up the company name, adding a subline added stability and capability. Developing a memorable symbol which captured both a side view of an off-set press as well as a letter “B”, IDENTITY again brought a client from the 70’s, into the 21st century!
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).