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The Biscuit Bob’s Story & the Power of Branding
Biscuit Bob’s Gourmet Dog Treats, once turned down by small, independent stores, is now being sought out by national retailers: find out what made the difference!
Protect Your Brand
Now you can have peace of mind and confidence knowing that your trademark and slogan are uniquely and legally yours.
KNOW THY NUMBERS: Working Capital – by Guest Contributor, Vince Killewald
While effective management can improve the company’s working capital, ineffective management can
diminish working capital. Poor management, including poor planning, can reduce working capital to such
an extent that the company cannot meet its obligations, leading to the eventual demise of the company.
Got social media questions you were too afraid to ask?
Yesterday a successful business owner who has hired me to review his social media asked me a question. What does a “like” mean and when do you “tweet?”
Giving the Remarkable Advantage for 20 Years
“The important thing is not how many years in your life but how much life in your years.” - Edward J. Stieglitz When we set out in 1993 to offer design services, we identified excellence as one of our core values. We give each client our best creative. We dig to...
You Deserve a Real Website
Too many business owners dismiss the potential of a website to convert prospects. Your website is a window into your business. It invites the world into your front door to learn more about who you are and helps them decide whether they should do business with you.
Building a Talent Into A Business
Be creative and be smart about it!
Succession Planning with a Bite: Guest Contributor
By: Gary M. Giallonardo, President, Industrial Visions Company 8-3-10 Strategic Business Development for Long-Term Stability Family businesses have always been at the head of...
The Superiority of Simplicity
There has been a flurry of online conversation regarding the updated Microsoft and Ebay logos. Many people expressed disgust and disappointment about Microsoft’s inability to "get with the real world" and come up with something really creative. What many designers...
Thumbtack: Find the Pro You Need!
We just added our business to Thumbtack, an on-line resource for home & business. Check out this site to find the right pro for your next project. Set up your free business listing while you're there! You can check ours out! Identity on Thumbtack .
Special Guest Contributor: George Piliouras
BENEFITS VS FEATURES AND BUYING MOTIVES: Learn the Difference FACT: In a recent survey, few business owners understood the difference between Features and Benefits in advertising. That’s not good because features don’t sell, benefits SELL! FEATURES are factual...
Say It In Seconds
Smart marketing doesn’t waste time. How much time does it take you to get your message out? Two to three minutes? Can you do it in fifteen to thirty seconds? Can you get your message to your prospect in a sound-bite? "You'd better," says Donna Barbera, marketing/media...
Building a Great Logo: Make It Effective and Consistent
A professionally designed corporate identity which is distinctive, relevant, effective, and consistent will ultimately lead to customer awareness, confidence and increased sales.
What Is Your Profile Image Telling People About You?
Does your on-line head-shot allow potential customers to feel as though you are there, connecting with them?
Orphans, Accountants, Bell Ringers & Plastic Grocery Bags
Identity Graphic Design is proud to support the Door of Hope orphanage in Palawan, Philippines.
New Debit Card Rates: Who’s the Winner?
If small businesses are to take advantage of the reduction on debit card costs, they need to be on an Interchange Plus pricing structure.
Building a Great Logo: Part 2 – Relevance
How to build an identity: I've developed four pillars that I use to evaluate a brand identity. This post touches on the second pillar: relevance. Relevance means that the logo means something visually. A brand identity must be pertinent to the business in the way of...
Your Brand: What Makes for a Great Logo?
A logo is an art form, yes, and so much more. It’s the face of a business, product or service. It’s communicating messages with every impression. It’s the anchor of all your marketing. It needs to be perfect. So what makes for a great logo? After 26 years in this...
It’s Here for Business –The 60 Second Showdown!
Identity Graphic Design has partnered with area businesses and the host of Igniting Innovation, WWJ CBS, to help Michigan Businesses be promoted and win great prizes!
Learning To Live a Simple Life
Guest Contributor: Ruth Seebeck The greatest step towards a life of simplicity is to learn to let go. ~ Steve Maraboli Simplicity. What does the word mean to you? The dictionary defines it as ‘freedom from complexity, or the absence of luxury, pretentiousness or...
Three “I’s” of Achievement
by Guest Contributor: Minesh Baxi Let me ask you - Have you ever set a goal that you did not accomplish? I have set enough goals that I did not accomplish. Identifying these three phases has enabled me to set milestones, measure progress and get those goals...
The Wow Factor in Your Brand: Here’s One to Start
by Bill Kleist Why invest in a logo? First, when I talk about a logo here, I’m talking about the logo as the face of a business. It also means that your logo is presented professionally everywhere it is seen. One major return on your investment in a professional logo...
A Financial Tool Every Business Owner Needs for a Strong Brand
What is your first weapon against eroding profits? It is a break-even analysis. If you’ve never created a break-even analysis, this article will walk you through the steps.
What is Branding and Does It Really Matter to Small Businesses? Part 2 Bill Kleist
In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal is to build...
You have everything it takes to make your business a success: a stellar product, a hungry market and your expertise. So, in a cluttered, noisy marketplace…how do you get noticed? The April Protégé Series seminar, hosted by Minesh Baxi, offered attendees the...
Create With Words: Toastmasters Event
Looking for a new challenge? Here's an opportunity! Shape your words and your future with Toastmasters. We are big fans of Toastmasters, where club members can take the opportunity in a professional and supportive environment to practice and improve speaking skills....
Packaging Your Expertise
You have everything it takes to make your business a success: a stellar product, a hungry market, and your expertise. So, in a cluttered, noisy marketplace…how do you get noticed? Learn how from experts in the field of branding and logo design. April 8th: 8:00 AM –...
Guest Contributor: Kim Schott – Schott Cultural Consulting
Did you ever attend a summer business dinner party overdressed? I did. Everyone was wearing shorts, and I wore a business suit. It wasn't because I couldn't fit into last summer's shorts, either, no matter what my husband tells you. I was overdressed, because my...
What does branding mean for small business?
Bill Kleist, Identity Creative WHAT IS BRANDING AND DOES IT REALLY MATTER TO SMALL BUSINESSES? In its simplest definition, "branding" is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or...
Why does a logo matter?
Every business owner needs to be concerned about the brand image their company portrays. We scratch the surface here with a discussion about the part a logo plays in a company’s brand.
Hire the Salesperson Who Never Sleeps
Can science prove that your logo can build trust and increase sales? The psychology of a visual impression clearly relates to a company’s logo. Learn about a study that proves people DO judge a book by its cover!
Coming Soon!
Check back soon for new posts from Identity Graphic Design! Thank you for your patience!
