3 Ways Brand Design Impacts Purchasing Decisions
Marketing directors often struggle to convince a business owner that the company’s logo has become a detriment. It’s because many owners have the misconception that the design of their logo is irrelevant when it comes to actual business performance, like...
Decoding Digital Marketing Packages: Key Questions to Ensure Quality Results
Doug is fed up with his current digital marketing agency. He had been paying them a sizable monthly fee for over four years and was not getting quality leads, nor was his business ranking well in organic searches. Even in his own city, he was not showing up. Now he’s...
Build Your Creative Muscle
Everyone has a creative muscle. When I hear someone say, “I’m not creative,” whether I know them well or not, I feel compelled to challenge their negative declaration. It’s not true. I firmly believe that we are created (not accidents), and created beings must be made...
Social Media is Your Virtual Tradeshow Booth
Social media platforms have the potential to exponentially outperform the ROI of attending and exhibiting at trade shows. B2B business owners, while spending thousands on trade shows, will express doubt that investing in social media will bring a return on their...
3 Brand Must-Dos for Negative Reviews
Your brand is built by people’s experience with your business. You need to respond when they publicly share their experience online. Be responsive because it’s easier than ever to share a sweet or sour report. These three must-dos for negative reviews will...
