Branding with the Versatility of Vinyl
Vinyl graphics are a powerful way to increase your brand’s impact and visibility. Stunning designs integrate seamlessly with your brand strategy, environment, current marketing campaigns, events, and promotions.
Applications in vinyl are surprisingly affordable and allow custom designs to fit your space. Using cut vinyl and vinyl wraps to build your brand culture is a complete game-changer from the inside-out.
Five Effective Business Vinyl Graphic Applications:
1. Vehicles Wraps are Mobile Billboards
Your vehicle will be seen on and off the road. One vehicle wrap can generate between 30,000-to-80,000 impressions daily. In one survey, 98% of respondents indicated they are attracted to vehicles with colorful graphics. Fleet vehicle advertising boosts name recognition 15x greater than roadside media.*
Get the most R.O.I. from your vehicle’s wrap with a readable and memorable design. Function over form always wins in marketing. If a wrap looks stunning but is not a readable drive-by, you’re throwing away valuable impressions and marketing dollars.
A professional graphic designer will consider these important elements:
1. Visual Hierarchy
Know how and where to place your most important information.
2. Brand Alignment
Explore designs for impact, consistency, and to maintain brand guidelines with logical and creative use of fonts, graphics, and photo imagery.
Balance, clean lines, contrast, and product durability, are critical pieces of the vinyl picture!
When not in use, vehicles can be positioned in a parking lot near a busy road and serve as a free mobile sign for a business.
A business that provides services on-site, such as home remodeling, heating & cooling, landscaping, delivery, and food services, serve as an advertisement to neighboring homes and businesses.
Vehicle graphics are a powerful way to build awareness of your business with impactful, brand-centric graphic design. Whether your company has just a single truck or a fleet of vehicles, take advantage of this excellent opportunity to promote your business.
Bonus: In addition to providing a memorable message and building trust with prospective customers, graphic wraps help preserve the physical exterior of your vehicles.
2. Visualize your Values with Vinyl Wall graphics
Vinyl graphics are an exceptional application with an immense capacity for creative designs on interior or exterior walls. Commercial retail establishments make great use of them: take notice of them the next time you stop into the grocery store.
Many more businesses are taking advantage of vinyl wall graphics to support creating a positive culture. Inspiring design and meaningful messages transform any kind of business environment.
Images: Petrous Orthodontics, Royal Oak, MI
Vinyl decals as informational wall art convey the personality and style of your business brand. Putting your company’s core values, mission, vision, and purpose on full display strengthens internal culture and central brand attributes.
3. Various Vinyl Venues: Brand Themes, Way-finding, and Inspiration
Vinyl wall graphics can serve a functional role within your physical space with aesthetic appeal.
Photo Courtesy of fuzeinteriors.co.nz
From the business name and logo on the front door, visitors can be directed throughout your facility with wayfinding graphics, guiding them to specific departments, alerting them to hazardous areas, or directing them where they need to go.
Many prefabricated options are available, but with a little extra effort, custom graphic wayfinding information will bolster a stronger brand image. Employees, students, and visitors will benefit from a positive environment with improved mood and a subconscious feeling of consistency and harmony.
4. Vinyl Visions Through Window Graphics
Windows are a bold canvas for creative vinyl graphics. Even smooth exterior surfaces become free advertising space.
The potential to create a memorable graphic impression can increase foot traffic and build brand awareness. Depending on the vinyl display, marketing savvy businesses can rotate designs and messages seasonally or annually.
Photo, courtesy of signfix.ng
Low-tack removable vinyl explicitly made for repositionable use is an ideal option as it can be taken down and used again. Whether a business is open or closed for the day, eye-catching designs will continue to serve as a 24/7 marketing tool.
5. Vigorous Vinyl Floor Graphics
Often used in tandem with vinyl way-finding signage, these durable graphics are made of heavy-duty, flexible, scratch and scuff-resistant vinyl. Versatile in its application, cut-vinyl can be placed directly onto many types of flooring surfaces, including tile, laminated wood, and metal. Exterior vinyl applications work on sidewalks and roadways.
Photos, courtesy of creativebloq.com
When aligned with a brand theme, durable vinyl floor graphics create a lasting impression.
Similar to wayfinding graphics, these are a great way to direct the flow of foot traffic toward areas of interest, specific departments, and special events, particularly in more prominent locations.
Where Vinyl Can Go Wrong
In everything your business touches, guard your brand equity with diligent oversight. Unprofessional design or application can do more harm than good and bruise your brand’s image.
The over-zealous designer.
Determine what will draw the attention of your potential customers and explore design options with your creative graphic designer. This is also the right time to employ a foundational design principle: less is more. And just because you can, doesn’t mean you should!
The Do-it-yourselfer.
Applying vinyl graphics is also easy to do and, in smaller applications, can be installed by a competent do-it-yourselfer. Yet, if the surface is not properly prepared or the vinyl is not applied correctly, bubbling, cracking, and peeling are inevitable.
Equally unimpressive is a vinyl application that is “off.” The error may speak louder than your message if it’s unbalanced in design or applied with a slightly incorrect angle.
Branding A.D.D.
If you’re tempted to do an out-of-the-box design, that’s great! Just be aware of straying from your company’s brand standards. If you are hiring an outside design source, make sure they follow your brand style guidelines and keep the messaging consistent.
“Free Design Included”
The designer at a sign shop may be an overworked or novice production artist. Without experience or training, they may miss design basics like contrast and readability.
Hiring a professional graphic designer familiar with your brand strategy and messaging will make all the difference. Otherwise, request to see samples of other vehicles they’ve done.
The Vivid Value of Vinyl
Because of their versatility and affordability, vinyl graphics can be applied in an unlimited number of eye-catching ways. A clean graphic layout will create a more substantial visual impact.
With a clear message and visual strategy, professionally designed and applied vinyl graphics will make critical connections. Brand building tools to support a healthy culture in the breakroom to create greater brand awareness and increase your reach to potential customers on the road, vinyl graphics provide a great return on your investment.
*Source: https://www.bigpicturegraphics.com/car-advertising-statistics/
