No one at this reputable accounting firm knew what was originally intended with its old logo design. The leadership team at MRPR wanted to update their brand identity with a fresh and relevant look. Click through the sections below to view the process!
MRPR Group, P.C. was on the eve of their 40th year anniversary. “It was during this past year of significant focus on our strategic plan and vision for the Firm’s future that we decided it was time for change,” says Greg Zink, Principal at MRPR.
Angela Mastroionni, Principal, said in our first meeting with the executive team, that when people asked about the meaning or symbolism of the old logo, they had no answer to give! No one remembered who designed it and why. As CPAs and accountants, the MRPR team is creative, innovative and deliberate about building and strengthening a vibrant company culture. They deserved a logo to help them represent them in a unique way.
