Identity Graphic Design celebrated its 20th Anniversary last year and for its 21st year, we are throwing a different kind of party—we’re getting a new name, new logo and a new location. On July 1, Identity Graphic Design will become Identity Creative.®
The new name reflects the evolution of the business over the years. What started as a graphic design company that specialized in identity development has become much more. We do more than stellar graphics. We create and enhance your company’s identity. The process to a custom brand starts by identifying and defining what makes the brand unique. The key words & messages informs the design to create a unique brand identity. Clients appreciate the value of having us keep their design and brand messaging aligned in all marketing and company materials as their brand adapts to the market and grows.
With the name change, Identity will also be moving operations from Warren, MI to Oakland Township.
Where we do business is not critical to our clients – we have clients from coast to coast. Still, it is critical to us. We needed more space, yet we enjoy the ease of working from a home studio. The new space has clean lines & more access and, with its proximity to woods, will inspire creative collaboration.
Bill oversees all art direction. He believes that when designers work together in the same physical space, it contributes to creative generation. At the same time, it’s important to make it feasible for our designers to work from the comfort of their home. They can come in to meet and pull together certain aspects a project or to print out a presentation. Then, they can work on the next project in the convenience of their own surroundings. One of the company’s core values is creative joy. If it’s not fun, it’s not creative.
Thank you for taking the time to learn about what’s happening here. Please stay awhile to peruse the new site, or come back when you have more time.
If you’d like to see a brand identity makeover in your inbox from time to time, sign on to the Mean Business Minute. Any business that means business will look like it. Look like it with Your Remarkable Advantage!
