Biscuit Bob’s Gourmet Dog Treats, once turned down by small, independent stores, is now being sought out by national retailers: what made the difference? Owners Bob & Lena King launched their new brand logo and packaging at a national trade show with over 1,500 vendors and they will confidently tell you, the power of branding takes a great product to greatness! Watch their story:
Before the re-branding, Lena and Bob were told by a distributor that the look of their packaging was hindering sales: packages were not moving off the shelves. So they set out to find the right design source. They tried one of those designer-for-cheap on-line sites only to find that the design quality was poor and, after add-ons, it was costing more than they’d expected.
After finding and working with Identity Graphic Design, Bob & Lena are thrilled with the new logo and the impact it–and the packaging–has made.
“The new logo made a complete, total, 180o change and not only in how our product is presented to people. It’s almost a motivational logo, something I didn’t think I’d ever find, but we did!” – Bob King, Founder
One of the important branding lessons Bob and Lena learned is that people have to be drawn to your product BEFORE they will try it. Making the investment in a dynamic brand identity with the logo, sub-line, packaging and supportive marketing material made the difference for Biscuit Bob’s Gourmet Dog Treats. They truly are gourmet and now they look like it! The Kings are busier than ever working out distribution details and meeting requests for orders.
Biscuit Bob’s Gourmet Dog Treats is a product truly created with love. Bob & Lena lost a beloved pet due to the harmful ingredients found in commercial dog food. When they brought home their new puppy, they set out to create a healthy treat for her. Their recipes were such a hit with her and the dogs of family and friends, they decided to package them for others to enjoy with their dogs and Biscuit Bob’s Gourmet Dog Treats was born!
Go ahead, read their label. Your dog will Love the Taste of Healthy!
