BENEFITS VS FEATURES AND BUYING MOTIVES: Learn the Difference FACT: In a recent survey, few business owners understood the difference between Features and Benefits in advertising. That’s not good because features don’t sell, benefits SELL! FEATURES are factual statements about a product or service being promoted. When you promote only the features, you’re making your...Read More

Smart marketing doesn’t waste time. How much time does it take you to get your message out? Two to three minutes? Can you do it in fifteen to thirty seconds? Can you get your message to your prospect in a sound-bite? “You’d better,” says Donna Barbera, marketing/media  consultant and long-time former Detroit news reporter. Recently I...Read More

A professionally designed corporate identity which is distinctive, relevant, effective, and consistent will ultimately lead to customer awareness, confidence and increased sales.Read More

Does your on-line head-shot allow potential customers to feel as though you are there, connecting with them?Read More

Identity Graphic Design is proud to support the Door of Hope orphanage in Palawan, Philippines.Read More

If small businesses are to take advantage of the reduction on debit card costs, they need to be on an Interchange Plus pricing structure.Read More

How to build an identity: I’ve developed four pillars that I use to evaluate a brand identity. This post touches on the second pillar: relevance. Relevance means that the logo means something visually. A brand identity must be pertinent to the business in the way of its products, services or benefits provided. Relevance is an attribute...Read More

A logo is an art form, yes, and so much more. It’s the face of a business, product or service. It’s communicating messages with every impression. It’s the anchor of all your marketing. It needs to be perfect. So what makes for a great logo? After 26 years in this industry, I have defined four...Read More

Identity Graphic Design has partnered with area businesses and the host of Igniting Innovation, WWJ CBS, to help Michigan Businesses be promoted and win great prizes!Read More

Guest Contributor: Ruth Seebeck The greatest step towards a life of simplicity is to learn to let go. ~ Steve Maraboli Simplicity. What does the word mean to you? The dictionary defines it as ‘freedom from complexity, or the absence of luxury, pretentiousness or ornament’. What image does it evoke? A log cabin and a...Read More