How to build an identity: I’ve developed four pillars that I use to evaluate a brand identity. This post touches on the second pillar: relevance. Relevance means that the logo means something visually. A brand identity must be pertinent to the business in the way of its products, services or benefits provided. Relevance is an attribute...Read More
A logo is an art form, yes, and so much more. It’s the face of a business, product or service. It’s communicating messages with every impression. It’s the anchor of all your marketing. It needs to be perfect. So what makes for a great logo? After 26 years in this industry, I have defined four...Read More
Identity Graphic Design has partnered with area businesses and the host of Igniting Innovation, WWJ CBS, to help Michigan Businesses be promoted and win great prizes!Read More
Guest Contributor: Ruth Seebeck The greatest step towards a life of simplicity is to learn to let go. ~ Steve Maraboli Simplicity. What does the word mean to you? The dictionary defines it as ‘freedom from complexity, or the absence of luxury, pretentiousness or ornament’. What image does it evoke? A log cabin and a...Read More
by Guest Contributor: Minesh Baxi Let me ask you – Have you ever set a goal that you did not accomplish? I have set enough goals that I did not accomplish. Identifying these three phases has enabled me to set milestones, measure progress and get those goals accomplished! So let me give you the three...Read More
by Bill Kleist Why invest in a logo? First, when I talk about a logo here, I’m talking about the logo as the face of a business. It also means that your logo is presented professionally everywhere it is seen. One major return on your investment in a professional logo is immediate perceived credibility. Perception...Read More
What is your first weapon against eroding profits? It is a break-even analysis. If you’ve never created a break-even analysis, this article will walk you through the steps.Read More
