In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal is to build trust, loyalty and make a connection on an emotional level. Based...Read More
Looking for a new challenge? Here’s an opportunity! Shape your words and your future with Toastmasters. We are big fans of Toastmasters, where club members can take the opportunity in a professional and supportive environment to practice and improve speaking skills. Make better sales presentations and learn to proficiently handle impromptu speaking opportunities. Our chapter...Read More
Did you ever attend a summer business dinner party overdressed? I did. Everyone was wearing shorts, and I wore a business suit. It wasn’t because I couldn’t fit into last summer’s shorts, either, no matter what my husband tells you. I was overdressed, because my marketing skills were horrible. Fortunately for me, I learned from...Read More
Bill Kleist, Identity Creative WHAT IS BRANDING AND DOES IT REALLY MATTER TO SMALL BUSINESSES? In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal...Read More
Can science prove that your logo can build trust and increase sales? The psychology of a visual impression clearly relates to a company's logo. Learn about a study that proves people DO judge a book by its cover!Read More
Yesterday, the phone rang and I answered, “Identity Graphic Design, how may I help you?” The voice on the other end asks, “OK, I need to know, how much is a logo?” I wanted to say bluntly (but I didn’t), “You’re asking the wrong question.” “People don’t know what they want, says Kirsten Hydorn, who owns...Read More
Your brand personality Your Uniqueness Your brand Value “We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars. So, while it was time for a change, it’s not something we could do lightly.” Marissa Mayr Sept 5, 2013 http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logoRead More
HomeCEO ConfidentialHow to Navigate a Brand Refresh Feb. 24, 2019 at 3:21 pm CEO CONFIDENTIAL How To Navigate A Brand Refresh Andrew WitkinCEO ConfidentialFebruary 24, 2019 https://ceoworld.biz/2019/02/24/how-to-navigate-a-brand-refresh/ Having a strong brand is crucial to the success of any business. Just like product lines, marketing campaigns and office software, sometimes a brand needs to be re-evaluated...Read More
