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Trade Show Stopping Power: 7 Must-haves for Industrial Exhibits
You can’t always control your location at a trade show, but you can control how you get noticed. Whether you’re exhibiting at a show of 300 or 3,000, your exhibit can achieve stopping power! In the example below, the KIRKS sales team worked with us to create an...
The Power of Promise: 7 Reasons Your Company Needs a Brand Promise
Disappointed customer expectations can be the downfall of a company. Keeping customers at the heart of everything we do vital to business success, yet it's a constant battle in the midst of critical challenges our businesses face. We can try to set up metrics and...
The Detroit Lions Brand: No Matter How Low They Go, Why Do Fans Stay?
Despite a series of losing seasons, the Detroit Lions brand has managed to secure a victory where it truly matters – in the hearts of their fans.
So. what’s their secret? Have they been intentional about managing the franchise brand through the years? Not likely.
Breaking the Cycle of Slavery and Poverty Through Entrepreneurship
Breaking the cycle of slavery and poverty is possible through entrepreneurship. Entrepreneurship is a vehicle for freedom. At-risk people are vulnerable to exploitative practices. Deceitful activity is lucrative in the black market, putting many innocent girls and...
Lights, Camera, Action: Your Ultimate Video Prep Checklist for Brand Brilliance!
Use our Video-Marketing Prep Checklist for stress-free production and brand brilliance! Download the checklist below! Our clients are highly successful entrepreneurs. They’ll tackle significant challenges that would make most people run in the other direction. Yet...
Why Our Creative Agency Has an AI Policy
Generative AI will be turning the marketing industry on its head. Writing an Identity Creative AI Policy quickly became a priority.
Launch Your Rebrand with the Customer’s Story
Let’s be candid: no one outside of your company thinks the announcement of your new logo is breaking news.
Your logo is vitally important: it’s the face of your business and the foundation of your brand’s look and feel. But merely announcing, “We have a new logo!” wastes this opportunity to gain ground in the marketplace.
Rebrand with a Brand Blueprint
The Brand Blueprint is a custom infographic that codifies your brand to be more easily remembered and shared.
Companies use this blueprint for business strategy, marketing, sales, employee onboarding, and training. Your people are how the world will see, hear, and experience your brand. Get them on the same page with the Brand Blueprint!
Your logo is the face of your business: Let’s take a look in the mirror!
Your logo is the face of your business. Q: Can your logo truly impact your customer's experience and purchasing decisions? Could your company's logo be negatively weighing on talent acquisition and retention? A: Yes, and yes. Like seeing the face of someone you...
7 Logo Laws You Don’t Want To Break: Your Brand Identity Standards Guide
To maintain a professional and consistent brand identity, you need the 7 Logo Laws. Don't break them! These Logo Laws are a foundational part of your Brand Identity Standards Guide. Get your copy of theLOGO LAW Reference Guide below! Your logo is the...
Brand on Par
About the Author: Identity Creative's own Abby Thompson is an up-and-coming golf competitor, and we noticed that her head is often in the golf clouds during the Masters and Michigan's golf season. This month, we asked her to pitch in on Identity Creative's blog....
3 Ways Brand Design Impacts Purchasing Decisions
Marketing directors often struggle to convince a business owner that the company's logo has become a detriment. It's because many owners have the misconception that the design of their logo is irrelevant when it comes to actual business performance, like increased...
Decoding Digital Marketing Packages: Key Questions to Ensure Quality Results
Before you sign on the dotted line for a contract with a digital marketing agency, ask the right questions to be in the know about what you’re paying for. After you sign on, keep them accountable because your brand is on display: This is worth the effort!
Build Your Creative Muscle
All of us need creativity to solve problems.It’s common to relegate creativity to specific fields like fine arts, technology, architecture, advertising, and graphic design. Creativity adds depth and fascination to our relationships. Here’s your “Brain Gym!” Tools, tips, and resources to build your creative muscle.
Social Media is Your Virtual Tradeshow Booth
Social media platforms have the potential to exponentially outperform the ROI of attending and exhibiting at trade shows. B2B business owners, while spending thousands on trade shows, will express doubt that investing in social media will bring a return on their investment.
3 Brand Must-Dos for Negative Reviews
When people see how well you respond to negative views, you’ll build trust, attract more customers, and increase customer loyalty.
![Brand on Purpose [VIDEO] Get inspired!](https://identitycreative.com/wp-content/uploads/2023/02/Brand-On-Purpose-CBRT-Video-Thumbnail.jpg)
Brand on Purpose [VIDEO] Get inspired!
When we give our brand purpose:
– We experience meaning in our work, more fulfillment, and people more willingly engaged.
– We attract others who want to join our team and share our purpose and vision.
– We press through difficulties toward a greater goal.
The Power of Branding on Your Price Strategy
While referencing retail brands, we can apply valuable lessons to brand pricing in the business-to-business (B2B) marketplace. Use these examples to inspire you to consider your brand strategy when implementing a pricing model and price points.
Account-Based Industrial B2B Marketing Forecast 2023
Opinions differ on whether the US is actually in a recession. Most indicators conclude that the recession is here and will not turn around before making your 2023 marketing plan. Notable indicators of a recession: Rising interest rates Declining S&P (companies...
The Branding Agency Toolbox: Checklists, the Underestimated Tool for Success
“No wise pilot, no matter how great his talent and experience, fails to use his checklist.” - Charlie Munger, Berkshire Hathaway Where would we be without checklists? The idea of a step-by-step checklist can seem insignificant in many ways. Phrases like “I have done...
Branding with the Versatility of Vinyl
Branding with the Versatility of Vinyl Vinyl graphics are a powerful way to increase your brand's impact and visibility. Stunning designs integrate seamlessly with your brand strategy, environment, current marketing campaigns, events, and promotions. ...
Find the Right-Fit Creative Agency for Your Company’s Brand
We’ve collected a comprehensive list of questions that impact the relationship and value of branding with a creative agency. Use The RightFIT checklist as a guide.
1. Highlight your priorities in an agency
2. Craft your RFP
3. Outline relevant interview questions
A great brand identity will open doors of opportunity. You don’t want to settle for less!
DIY Branding Hacks That Are Bruising Your Brand
Every day your actions–or inactions–build or bruise your brand. DIY branding hacks are everywhere. > This week, I talked with a salon owner. She's invested in stunning interior decorating, but has no website and is using Facebook for her web presence. Yikes! >...
Trends in CRM and Marketing Automation: Connect Sales and Marketing for Your Brand
Perhaps your competitors have implemented CRM and marketing automation tools, and your company is ready to level up and join others in this growing trend. This is a perfect time to consider your options, make a wise plan, and avoid these three common mistakes others make in a rush to catch up.
Linq Digital Business Cards – A fresh way to connect with your brand!
Linq Digital Business Cards Modern Networking. Turn a momentary handshake into a meaningful connection. Order Linq gear directly or Contact us for Customized Linq Gear.
Using Fonts: 7 Tips for a Professional Brand
There are a lot of boxes to tick in the planning and design of a printed piece, today we’re covering our top 7 must-know design tips for using font in print. Here are 7 Must Know tips to up your game in the printing world.
Your Brand in Print: Bridging with Pantone for Color Consistency
When your logo is in print, does the color look wrong? Have you ever had the color of your logo look flat, washed out, or simply wrong? You might not be able to put your finger on it, but it seems off. Maybe an orange looked brown, a blue looked purple, or a forest...
Is Marketing Automation Software the Right Tool for Your Company?
Marketing automation can be the bridge to something great, like a well-oiled machine, connecting with prospects and your customer base.
To help you determine whether investing in marketing automation is a good fit for you, read the following situations, and find which best describes your company:
Toys R Us: Brand CPR, Just In Time for Christmas
Just in time for Christmas 2021 in New Jersey, Toys R Us is seeking to make a comeback.How would you resuscitate the Toys R Us brand? When I hear news of a major retailer rebranding, my branding wheels start spinning. Will it be a rebranding with substance, or are...
KIRKS: A Detroit Rebranding Success Story
Founded in 1946, Kirk’s Automotive needed to communicate its strength as a nationally recognized supplier to the fleet and transit customers. In 2021, their 75th year, they rebranded as KIRKS.
Make Your Message Sharable: Creating and Managing Your Brand Messaging System
Make your brand message sharable with these must-knows for creating, using, and managing your brand messaging system. Brand messaging is like currency. It’s worth something. So, how are you creating your message, and how will you “spend it?” Just as with creating and...
7 Strategies for Online Lead Generation and Marketing
In this video, Linda Kleist discusses the seven strategies for online lead generation and marketing to help you open the door to content that will set your brand apart from the pack.
