Why should brands give? Here’s our top six:

Volunteering Connects us

Why should your business be involved in philanthropic giving? Here’s our top six:

1. A brighter future
There is an opportunity in every community to help someone in need, and businesses with a social conscience want to use their talents to help lift others to an improved quality of life.

2. Strengthening our connection
Leaders and employees of your company will feel connected to people in-and-outside of your business in a refreshingly new way.

3. Intrinsic rewards
The gift we receive for helping–especially doing something for someone without expecting something in return–can’t be purchased, and it’s never lost.

4. Living Values
Working together on a goal that is a more-than-just-business strengthens many of the core values companies are working to build in their culture.

5. Cross-pollination
When employees of different companies work together, an opportunity is created to spark fresh insights in areas of leadership, project management, teamwork, and communication.

6. Brands that give
Providing opportunities for your employees to volunteer reveals the heart of your company. Being involved in the community connects people–people that may, or may not, refer business to you. Yet, your company’s commitment to philanthropic work creates a positive impression of your brand while helping build a better world.

What are some of the ways your business has benefitted through giving? Let us know in the comments below!

Interviewing Richard Plowden, Chief Martial Arts Therapist, and Michael Hunt, Martial Arts Therapist changing lives at Kids Kicking Cancer

Looking for a way to help your team give? Opportunity is not far off! There are so many organizations doing good in your community, just ask around. We’ve interviewed some amazing nonprofits in the Metro Detroit area doing great behind-the-scenes work. Watch a few shows and pick one to support!

Celebrating ICR’s 25th Anniversary!

This past month, ICR celebrated 25 years of bringing excellence automation! Identity Creative rebranded ICR in 2012 with their new trademark and slogan: Partners in Productivity. We’re honored to work with the ICR team and enjoyed meeting employees and partners and seeing the rebuilt robots in action. ICR is bringing excellence to automation globally, with their roots in the Motor City. Happy 25th Anniversary, ICR!

ICR 25th Guest - Adam Genei, Owner, Mobsteel

Watch the video interview we created for ICR with Adam Genei below. Happy 25th Anniversary, ICR!

ICR began in 1992 when President, Paul Gutierrez made a decision to remain in Metro Detroit rather than overs. The company for which he worked, Square D, was a major contributor of resistance welding in Metro Detroit. However, they combined their production in Raleigh, North Carolina and offered the position to Paul Gutierrez. Not wanting to leave the Detroit area, he introduced the idea to repair and rebuild the obsolete welders. From that, ICR was born and their robotics have been built a strong presence in Detroit, and is growing globally with locations in Canada, Africa, and Mexico. (See their timeline below) Among their satisfied customers are Mobsteel (featured in Detroit Steel on the History Channel), Atlas Copco, Dengesha America, GTI Spindle, and Threadcraft.

ICR has committed employees and is a forward-thinking company. We’re honored to work with the ICR team and enjoyed meeting employees and partners, and seeing the rebuilt robots in action. ICR is bringing excellence to automation globally, with their roots in the Motor City.


Friends Don’t Let Friends Do Business with a Generic Email

You decide!
Which business email address gives a
more professional and credible impression?

Before After Business Card email address 2 Raw Healthy You BLOG eNewsletter 6-2016

You’ve seen business cards with email addresses like…or yahoo, aol, or hotmail email addresses, yes?

Why is this bad for your brand? Because good branding differentiates your business and builds credibility. Generic email addresses do exactly the opposite. We run into independent business owners who don’t recognize the damage they’re doing to their credibility with a generic business email.  It’s not acceptable, especially when it’s SO EASY to have a professional email.

When someone asks us to design a business card and gives us a generic email address, we put our designer-foot down and strongly urge them not to use any-thing-other-than-your-own-custom-URL email address. Sound harsh? Friends who care will tell you the truth. We want you to stand out as a credible business and we’re willing to tell you the harsh reality because we care. Your business card is an opportunity to build trust with a credible brand presentation.

Marty Neumeier, in The Brand Gap, makes it clear, “Trust is the greatest shortcut to a buying decision, and the bedrock of modern branding.”

It’s SO EASY to purchase a custom domain name and set up an email for your business. Do you have a website? If so, contact your web company and ask them to walk you through setting up your custom email. If not, here are three easy steps.

1.  Purchase a doLet your email speak for you!main name (you probably already have one).
2.  Contact the hosting company.
3.  Follow their directions to set up your email account and add to your devices.

It’s that easy. Now, you’re really in business!


Spotted on Making an Impact with Downtown Boxing Gym

Spotted on Making an Impact with Downtown Boxing Gym

At Downtown Boxing Gym, Photo by Dustin Blitchok

Linda Kleist, Identity Creative, and Amy Bouque, Ally Financial, share their enthusiasm as members for the work of Impact100 Metro Detroit with reporter, Dustin Blitchok, at this year’s award winner of the $100,000 grant, Downtown Boxing Gym. Thank you to and Dustin Blitchok for sharing the story!

Identity Creative is honored to be a corporate sponsor of Impact100 Metro Detroit, an Imact100 chapter that is cultivating transformation in Wayne, Oakland, and Macomb counties. Linda is serving as the Chair of Marketing & PR with an outstanding team of professional women.


This year the $100,000 grant award went to Downtown Boxing Gym for their partnership program with Beyond Basics to establish solid reading skills in students. “Books Before Boxing” is DBG’s motto and they have tremendous results — in the first year, their students see an improvement, on average, of at least one letter grade. Most have at least a 3.0 GPA. The ability to read is fundamental to opening doors of opportunity and an enriched life.


Impact100 Metro Detroit 2017 Award: Downtown Boxing Gym

You can help us cultivate transformation in our community with Impact100 Metro Detroit. Click here to join and learn more!





MichBusiness Awards: Designing Stars

Identity Creative had the honor of receiving the Designing Stars Award at the 2016 MichBusiness Best of Michigan Gala, Dec. 1, at the MGM Grand in Detroit, MI, with Detroit news personality, Murray Feldman.

Bill & Linda Kleist with Murray Feldman, host of MichBusiness Awards 2016 at the MGM Grand in Detroit

Bill & Linda Kleist with Murray Feldman, host of MichBusiness Awards 2016 at the MGM Grand in Detroit

Building relationships is the most critical part of doing business. It’s also the most fun! This celebration of Michigan Businesses included an evening of creative games, many laughs, good food, and great connections.

best-mich-business-logo-downloadMichBusiness offers its members many resources including Thrive Affinity Groups, coordinated by Jan Hubbard. Thrive Affinity Groups offer members a way to build business relationships that inspire and challenge. Thrive groups are growing, check with Jan to learn how your leadership team can benefit from membership.


Making a Significant Impact, Together.

In May 2016, Linda was invited to the first annual Impact100 Metro Detroit Awards Banquet and was so impressed, she called her husband and business partner, Bill, afterward to tell him she wanted to join the group of compassionate, inspiring women. Impact100 Metro Detroit is one chapter of many that operate on a simple and proven strategy: 100 or more women agree to contribute $1,000 each to a $100,000 grant. We then participate in the grant selection process, developing our knowledge and leadership, and investing in nonprofits in the local community.

Impact100 Metro Detroit Sponsors, Identity Creative, Bill and Linda Kleist
with Impact100 TV Show host, Camille Jayne, on
Birmingham/Bloomfield Cable TV (BCTV)

Linda’s membership and volunteering to serve on the Marketing and PR committee offered the Identity Creative team an unexpected opportunity to make a significant impact in the metro Detroit area. As corporate sponsors, Identity Creative designed the Impact100 Metro Detroit website, with on-going graphic design, and print support. Business turn-around expert, Camille Jayne, chair of the Marketing Committee, worked tirelessly to pull together a cable program, Impact100 Metro Detroit TV, where charitable organizations and sponsors can be spotlighted.

To learn how we fuel transformation in our local community by uniting women in collective giving, visit

Come join the women of Impact100 Metro Detroit.
We promise you will experience the joy of united giving and making a significant impact in our community.