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Here are three tips from golf pros that can you can use to help you keep your company’s brand above par.
1. Use the off-season to improve your game.
“When we neglect the skills and behaviors we’ve sharpened, we lose ground. Which is why winter may be the most important season of all—if you take a few months off, you’re likely to lose your fined-tuned touch and have to start from scratch come April.”
– Haley Bosch, Forbes.com
What is your company’s slow season? You already know that it’s a great time for thinking strategically about your business. If you’ve neglected branding, it’s also the perfect time to schedule a Brand Discovery Workshop, where your leadership team can explore and identify what makes your business unique and how to communicate it to your ideal customers.
Take a look at your marketing material and ask some tough questions.
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- Does our logo make us look outdated, small, or amateurish?
- Are our marketing & sales messages aligned?
- Do we have a style that’s unique?
- How do we look next to our competitors?
Perhaps it’s time to breathe new life into your company’s brand identity (a.k.a., your logo) and revitalize your brand.
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2. Get a professional to help you analyze, correct and achieve lasting improvement.
“A good golf coach will walk you through mastering a skill…pushing the development of a skill up all of the required steps, as that is the only way to achieve sustained, lasting improvement.”
– Rick Jensen, Ph.D., Golf Academy
When it comes to your company’s brand identity, a good design team will walk you through mastering your brand’s potential in three clear steps.
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- Help you discover your unique brand essence and create a custom brand profile that differentiates your company from the rest;
- Create an identity and style that uniquely captures and communicates your dynamic brand; and
- Enable you to keep your company’s brand identity and messaging aligned in all your communications, internally and to the world.
Getting this right makes a lasting impact and strengthens your credibility.
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3. Get your alignment right.
How are we compensating for a poor foundation of our game? Dave Pelz, in Dave Pelz Short Game Bible, underscores the foundation to achieving success:
“In golf vocabulary, set-up, alignment, aim, body alignment, and address are all related to the same thing. In every game of golf, if you align your body improperly, your instincts will subconsciously make swing compensations intended to hit the shot in the desired direction.” So if you stand up to it wrongly, your brain knows that. And then your brain says, “You don’t want to go down that line,” and it sends messages to the other parts of your body trying to fix the fact that you are set up incorrectly. Aim correctly, and it’s easier to make good swings. Because from a good position, good swings cause good results. Aim poorly, and a good swing will hit a bad shot. So you’ll have to make compensations to produce the desired results.”
In essence, when we don’t make the proper preparations and don’t stand in front of the opportunity with our body and mind in alignment, we’ll be forced to make compensations all the way through the swing in an effort to get our desired result, and still miss the mark!
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As brand identity specialists, we start the design process with the correct stance & posture. It begins with a thorough process that enables us to capture your company’s brand essence. Why? If you begin the design process with the wrong footing, your result will miss the mark, or, even worse, land you in a brand identity sand trap. Just as in golf, it’s about alignment, set-up, and how you approach what you are about to do.
When we have a clear understanding of your company’s brand essence, what makes you unique, who your customer is, what you do, why you do it, and why it matters to your customer, we are on our way with a clear aim to hit the mark with a relevant, meaningful and unique brand identity that truly captures your brand.
Business is a tough, but rewarding game. You have the potential to gain a remarkable advantage with a dynamic brand identity. Schedule the time in your slow season, work with a good professional, and get your brand identity in alignment. Your company has only one identity; make it a hole-in-one!
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