You Don’t Need Just a Logo

Yesterday, the phone rang and I answered, “Identity Graphic Design, how may I help you?” The voice on the other end asks, “OK, I need to know, how much is a logo?” I wanted to say bluntly (but I didn’t), “You’re asking the wrong question.”

“People don’t know what they want, says  Kirsten Hydorn, who owns Signature Printing, Rochester Hills, MI, with her husband, Tim. “They come into my shop because they are launching a business and they don’t know where to begin.”

So what do you need when you’re starting a business?
That’s of of the questions we ask

 

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