You know that video is dominating the online marketing world so we won’t spend time listing the reams of stats showing the power of video marketing. You know you need to employ video in your marketing but it’s a bit overwhelming.
Got Video Anxiety?
Most people do. There are plenty of good reasons why.
- Which format: Interview? Animation? Testimonial? Educational?
- Interview? Most people dread being on camera.
- Businesses lack a clear message, or
- They feel they need to say too much.
- Quality video is expensive.
- Cheap alternatives look cheap.
- It’s easier to move it to next quarter or next year, or when ‘we update the website.’
When you bring in a professional team, they will walk you through the planning process and help you craft a clear message for the audience you seek to reach and the objective you want to attain.
Should you decide that an interview with the leadership team is the way to go, your video team will coach you through the production, help you be relaxed, and stay on message.
Finally, post-production edits with an experienced crew can work magic and make you look like you’re a pro.
First Impressions in the First Seconds
A video on the homepage of your website is your opportunity to welcome people to the front door of your business. You have a few seconds to want them to learn more about you. What are you going to say?
Your video in someone’s newsfeed has a fraction of a second to capture their attention. How will you do it?
How is your business using video to connect with the people you seek to serve?
Before you write the script or hook on the mic, make a plan.
- Know where you’re going to publish. Every platform has its purpose.
- Have your message clear: your one message. Be very crystal clear about what you want them to know and do.
- Don’t just talk to people. Help them identify with the problem you solve and imagine life with that problem gone!
While maintaining a consistent brand in all of your marketing is vital, one of the surprising things we found is that it’s easy for people to stray from their main message and muddy their brand.
Companies like Vidyard are helping video marketers measure the ROI in and connect with amazing new ways. If you’d like to explore the potential for B2B video marketing, here’s an excellent post about the ways you can use video. Deciding where your video will play is more important than ever before as platforms are becoming more fractional and what plays well on LinkedIn may tank on Facebook.
