The pressure is on! It’s time to create something original. You need a brochure to leave with prospects, take to a tradeshow, or send as direct mail. What is your default go-to print piece? What’s the first thing you think of? A (yawn) tri-fold brochure? A shiny postcard mailer? A flat 2-sided sell-sheet? If you’re...Read More
A logo is an art form, yes, and so much more. It’s the face of a business, product or service. It’s communicating messages with every impression. It’s the anchor of all your marketing. It needs to be perfect. So what makes for a great logo? After 26 years in this industry, I have defined four...Read More