Many business owners carry the nagging awareness that they need to do something with social media, but what? Often, it’s unfamiliar territory, especially in B2B marketing. It’s either too expensive to hire an agency, or it’s hard to see the ROI it could deliver. There are small businesses who try to take it on themselves and have an employee manage their pages. They find that it’s time-consuming and a hassle with social sites constantly changing algorithms, keeping up with trends, and taking time valuable time away from an employee’s work.
We hear it expressed often, “Why does it matter? We’re not going to get B2B customers from Instagram!” If you’re selling to businesses, here are 10 compelling reasons why you will want to keep your social media channels flowing with relevant content.
- Attracting talent.
- Increasing your SEO ranking.
- Promoting your company’s culture.
- Building employee morale.
- Engaging customers.
- Networking with associations in your industry.
- Supporting your charitable efforts.
- Sharing customer successes.
- Strengthening strategic partnerships.
- And, yes, attracting new customers.
Yes, you want to be present online beyond your website. How well you will do it is answered by the following questions:
- What is your bandwidth for maintaining a consistent social message?
- Do you have someone on your team trained in creating content?
- Are you spending time interacting on social platforms?
How does your social media rate on your marketing-to-do list? Small businesses face a lot of marketing challenges: is social media a royal pain in your marketing-side? Or could it be your key to a better customer experience, increased loyalty, exposure to new customers, attracting talent, and having fun?
If you have social media icons on your website, linking to your company’s social pages, what do people see? We can take away your pain and make it fun–here’s how!
Through an authentic expression of your business, you can attract employees who will fit your culture. By sharing stories of customers you’ve helped, you can sell your services to people experiencing similar problems. In the B2B space, you have a unique opportunity to promote your customers on your pages and build customer loyalty. Your social channels have great potential to build brand awareness.
Identity Creative offers a social media service for small business that starts at $297 monthly with no long-term contracts. Many agencies off-shore or automate social media programs. We’ve found a way to streamline the process with US-based real humans, taking the burden off your team and making it fun–even create your unique #hashtag. By getting to know your business, we can help you promote your brand and take your social media marketing from pain to gain.
