The challenge for Matthew Paletz and his leadership team was to rebrand a second-generation law firm for a niche market in landlord-tenant law.
Landlord-tenant law is often a neglected aspect of law by most firms, and many provide this area of law as just another service. Further, the few firms that provide landlord-tenant law are small, understaffed, and do not invest in technology that brings the assistance that today’s landlords desire.
CEO Matthew Paletz has the vision to elevate the perception of landlord-tenant law with outstanding professionalism and innovative technology. The brand needed to present a professional and commanding presence.
Paletz Law
Brand Development
Logo Design
Marketing Materials
Legal
Within one year after their rebranding, the firm was outgrowing its space and moved to quadruple its office space in a stunning build-out in the Penta Centre in Troy, Michigan. Their focus has created momentum and the firm has built a deep bench of experienced attorneys for the ultimate advocacy in the niche market of landlord-tenant law.
Matthew Paletz quickly became a sought-out expert in landlord-tenant law for media outlets, including Crain’s Detroit Business, Forbes, Fox 2 Detroit, WXYZ Detroit, WJR News Talk, WWJ NewsRadio, Local 4 ClickOn Detroit, The Detroit News, and more.
Brand identity and messaging workshops are a collaborative journey to unearth the essence of the brand and translate it into words that will support healthy company culture, attract talent, and resonate with their ideal client. Identity Creative guided the Paletz Law leadership team from brand identity ambiguity to impactful clarity.
Testing out a unique and relevant brand identity requires strategic steps and creative insights. The tangible outcome is a Brand Blueprint that defines the brand and propels the business forward with purpose and impact.
From a blank canvas to a vibrant tapestry of meaning, vision met execution to shape a dynamic brand identity for Paletz Law.
To celebrate their refined vision, the Paletz Law leadership team worked with Identity Creative for a new name, logo, and brand strategy that reflects their renewed focus. The business decision to focus their services on landlord-tenant law and make the tough decision to refer to all other practice areas is a market-savvy move by Paletz Law.
Recognizing this gap in the market, the Paletz Law team has worked to align best practices with exceptional legal skills, delivering an outstanding service to landlords. They have invested in technology to develop an application that streamlines the legal process for property owners and allows them to access their information with ease.
As subject matter experts, Paletz Law offers landlords free content and resources to stay up to date on matters that concern them. This continual flow of fresh and relevant content is published on the Paletz Law site, an eNewsletter, and on their social pages.
Paletz Law is helping property owners by providing aggressive legal advocacy and innovative technology. Paletz Law clients can efficiently and proactively serve their tenants while protecting and growing their investment property.
Let Identity Creative help you enter the 21st century with a stunning brand that will capture and keep you customer’s attention.
“Our law firm had just gone through a lengthy family succession of ownership negotiation. Once completed, we did a major transition of practice areas. It was therefore vital that we get the message of our new direction out not only to our existing clients but to prospective ones as well.
We enlisted the help of Identity Creative, and it was the best decision we could have made. They took us through the process of establishing a brand identity that matched our core values and corporate mission.
In all phases, from creating a logo to celebrating our re-launch, Bill and Linda were with us every step of the way and have been an absolute pleasure to work with.
We continue to rely on them heavily for their guidance and partner with them regularly for creative marketing and branding projects.”
