Home Case Studies Octava
Octava Engineering developed an innovative testing system that surpasses the performance of the leading global brand while maintaining a competitive price point. However, despite their groundbreaking innovation, the Octava team faced a significant challenge: they lacked the budget for a traditional global launch, and it was planned on the unanticipated eve of a worldwide shutdown by governments across the globe.
To achieve visibility and traction in the market, they needed to implement guerrilla marketing strategies that could effectively promote their brand globally on a limited budget.
Octava Engineering
Product Launch
Brand Identity
Brand Messaging
Marketing Collateral
Video
Industrial | Manufacturing
We partnered with Octava Engineering’s Marketing Director to facilitate a robust marketing strategy for brand development and creative content creation.
Our brand development solutions include:
Email Marketing
Packaging Design
Brochure Design & Layout
The collaborative efforts between Identity Creative and Octava Engineering’s marketing director and technical team resulted in a successful product launch amidst the global challenges of 2020. Octava Engineering achieved significant global awareness by leveraging lead-generating webinars, even during lockdowns.
As a testament to the effectiveness of the guerrilla marketing strategy, the company has secured sales with numerous large repair firms worldwide and is currently expanding into new markets weekly.
Let Identity Creative help you enter the 21st century with a stunning brand that will capture and keep you customer’s attention.