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In its 75 years of innovation, Bob and Mike Kirkman recognized that the company needed to improve its online presence. Their web developer recommended that they start by updating their brand identity: from clearly defining their target market, differentiating value, and a message that would relate to their customers. The name “Kirk’s Automotive” caused confusion as people assumed they serviced cars. Their services had expanded to multiple markets and they needed to communicate their value proposition and position the company for growth with clarity and impact.
KIRKS
Brand Strategy
Logo & Brand Standards
Marketing Materials
Sales Collateral
Environmental Graphics
Email Marketing
CRM Management
Sales & Marketing Automation
Transportation
The KIRKS leadership team hired Identity Creative to develop a brand strategy and an updated brand identity. Changing the name from “Kirk’s Automotive” to “KIRKS” with a strong, fresh logo and a clear descriptor, “Transit | Fleet | Equipment,” provides instant clarity to attract customers. The brand architecture was created to quickly explain KIRKS’ variety of services and products. The “KIRKS Approved Equal” seal provides prospective customers with the confidence they need to purchase from KIRKS.
By clarifying and creating a strong brand identity, KIRKS is successfully positioned for growth as a national leader in the fleet and transit industries. The company continues to experience growth by expanding its marketing initiatives, including a robust website, email marketing, dynamic trade show exhibits, online webinars, videos, and online sales automation to support its growing sales team.
The leadership team dove into a series of workshops with Identity Creative to define the intangible qualities that define their brand. Their attention to detail and authentic meaning created a brand strategy that will help support sustainable growth.
KIRKS needed a way to quickly help customers understand the variety of available products and services, including proprietary manufactured and refurbished parts, in-house manufacturing services, training, tooling, and access to NAPA and OEM National Distribution Networks.
KIRKS needed a way to quickly help customers understand the variety of available products and services, including proprietary manufactured and refurbished parts, in-house manufacturing services, training, tooling, and access to NAPA and OEM National Distribution Networks.
KIRKS needed a way to quickly help customers understand the variety of available products and services, including proprietary manufactured and refurbished parts, in-house manufacturing services, training, tooling, and access to NAPA and OEM National Distribution Networks.
The secret sauce, KIRKS Approved Equal seal, is a key differentiator. They needed a way to give customers confidence that the parts they received, whether manufactured or refurbished in-house or sourced from other suppliers, met KIRKS’ strict standards of reliable quality.
KIRKS’ Approved Equal™ Seal of Certified Quality removes the risk of purchasing repaired or non-OEM level parts. KIRKS delivers remanufactured and specially engineered parts that fleet maintenance professionals rely on to keep things running.
A rebranding launch will require updating internal documents like email signatures, digital stationery, and invoices as well as brochures and specialty designs like tradeshow signage.
Let Identity Creative help you enter the 21st century with a stunning brand that will capture and keep you customer’s attention.