Home Case Studies Fortech
Fortech Products, a leading manufacturer of industrial lubricants and coatings since 1995, faced significant branding challenges. The company’s outdated logo lacked modern appeal and brand standards, hindering its ability to communicate its value effectively to customers.
Fortech has grown by adding products and services to solve customer’s problems. These solutions required developing a brand architecture for business strategy and improving the customer experience.
Fortech’s lack of professionally produced sales and marketing collateral left it disadvantaged in competitive markets.
The lack of engagement with customers and prospects online, particularly through email and social media, further contributed to missed opportunities for connection and brand awareness.
Fortech Products Group
Naming
Brand Identity
Brand Architecture
Brand Messaging
Marketing Collateral
Email Marketing & Social Media
Manufacturing Technology
Through brand strategy workshops involving the executive team, they identified key unique selling propositions (USPs), target markets, and essential marketing messaging.
Identity Creative developed a fresh brand identity that included a modern logo and comprehensive brand standards.
Their brand identity and consistent marketing have allowed the company to maintain top-of-mind influence through online media, significantly improving its engagement with customers and enhancing brand recognition.
Let Identity Creative help you enter the 21st century with a stunning brand that will capture and keep you customer’s attention.