Bill Kleist

In 1993, Bill founded Identity Creative, specializing in branding for business.

“Logo design doesn’t feel like work! The best part is helping clients clearly identify what makes their business unique and developing a logo and message that communicates it.

Small businesses get sloppy with their brand. They don’t mean to, it just happens and it bruises their image. We work hard to keep their design aligned with their brand’s look and feel, building their credibility in the marketplace. It’s a remarkable advantage that puts them on a level playing field with bigger players.”

Bill graduated from MSU with B.A. degrees in Graphic Design and Advertising, working in the agency space before launching Identity Creative.

In his spare time, Bill is a practical joker, a true family man, and is always up for a game of Risk.