Highlights From The AI Edge in Branding, Marketing & Sales

It was a hands-on seminar designed to answer the question on everyone’s mind: “How do I actually use AI to get real work done without falling into a bottomless pit of tech overwhelm?”

Spoiler: You can. And we showed them how.

Our Presenters Focused on Setting Realistic Goals with AI

Our trio of presenters brought unique perspectives and an energy that made AI feel doable.

“You don’t need to master all the tools. You just need to train one to work for you.”

Kendra Corman Marketing Strategist, H2H Consulting
Author and creator of the AI Bootcamp curriculum, Kendra, showed how AI can streamline content creation and customer communication to deliver original, high-quality content that saves time without sounding like a robot wrote your newsletter. Her key takeaway? Custom demos for creating a brand voice for your writing.

Matthew Kleist Creative Catalyst, Identity Creative
Matthew is the AI Implementor at Identity Creative. He broke down how to build and train a Custom GPT to act as your assistant, sales coach, or content sidekick. Think “Jarvis from Iron Man,” but instead of flying your suit, it helps you write LinkedIn posts that actually convert.

He also developed the P3 Perplexity Prompt, a framework that helps you avoid the classic AI trap: spending more time researching tools than using them. (You know who you are.)

Linda Kleist CEO, Identity Creative
Linda centered the AI topic with a high-level view of how to align AI tools with your brand strategy. Her session reminded everyone: AI is not a replacement for good strategy. It’s a force multiplier for it. She showed how Identity Creative’s Brand First process sets the foundation for using AI in a way that’s true to your values, voice, and audience.

What We Covered (and What People Took Home)

This wasn’t a “watch the experts talk” kind of event. Attendees got practical tools and templates they could use immediately, including:

Prompt Templates

• Custom GPT Setup Prompt – A step-by-step guide to configure your own AI assistant with tone, tasks, and training data.
  
• Brand Voice & Tone Prompt – Ensures your AI talks like you (not like a middle school essay).
  
• Truth Prompt – Forces your GPT to source from facts and avoid speculation. Yes, even AI needs accountability.
  
• P3 Perplexity Prompt – Helps you identify where AI will actually save you time (vs. creating busywork disguised as productivity).

AI Process Worksheets

Attendees worked through real-life use cases—marketing campaigns, CRM processes, SOPs—and mapped out where automation and AI could reduce hours of work per month.

Building Your Own Brand GPT: Not as Scary as It Sounds

One of the most practical parts of the day? Matthew’s walkthrough of how to build a Custom GPT for your business.

The framework was refreshingly simple and smart:

1. Solve one clear pain point.
2. Define your use case and ideal output.
3. Upload your brand voice and mission documents.
4. Teach it using real examples of “great” and “meh” content.
5. Test, refine, repeat.
   

Check out the Guide to Building your Custom GPT, Perplexity Process Prompt, and other resources we shared with the attendees.

Implementing AI tools will definitely have a learning curve, but with clear, actionable goals and realistic expectations, leveraging the assistance of generative AI can help you save time, save money, and improve quality.