Taco Bell & McDonald’s Fast Food AI Fails What We Can Learn When Big Brand AI Implementation Goes Wrong When major corporations stumble repeatedly, visibly, and predictably, we have to ask harder questions about decision-making at the highest levels. People run brands, and humans make mistakes. We’re not here to be critical. We’re here to...Read More
More Companies in B2B Industrial Sales Are Feeling the Pressure to Rebrand. Why? Does Branding Impact Success? In the competitive world of B2B industrial sales, where technical specifications and bottom lines often take center stage, the power of branding is often overlooked and misunderstood. What do you think when you hear that a company has...Read More
Selling shouldn’t feel like we’re pushing our agenda on people. It’s truly helping people explore solutions to solve their pressing problems and achieve their desired results. When it comes to sales training, few programs are as thoughtfully structured and immediately impactful as HubSpot’s Discovery Call Bootcamp. As a Solutions Partner, I recently completed this intensive...Read More
Making AI Work for You: The Auburn Hills Chamber Workshop: the AI Accelerator Navigating the world of AI today can feel a bit like stepping into a new kitchen filled with shiny, unfamiliar tools. At first glance, you can feel lost just trying to make a PB & J! But once you become accustomed to...Read More
Walmart’s recent rebranding—its first in nearly two decades—has stirred up a mix of opinions from consumers, designers, and branding commentators. And like any big change (or small one in this case) on a major brand, there are always a lot of opinions to be found. Small Changes, Big Conversations: The Buzz Around Walmart’s Rebrand As...Read More
Have you ever imagined an alternate ending to a favorite novel or film? When our team was brainstorming ideas for Identity Creative’s December newsletter, we came up with an alternate ending to Charles Dickens’ “A Christmas Carol.” It takes a turn to Scrooge’s neglected business brand for Christmas brand transformation. Brand Confusion: Scrooge and Marley...Read More
