Walmart’s recent rebranding—its first in nearly two decades—has stirred up a mix of opinions from consumers, designers, and branding commentators. And like any big change (or small one in this case) on a major brand, there are always a lot of opinions to be found. Small Changes, Big Conversations: The Buzz Around Walmart’s Rebrand As...Read More
Have you ever imagined an alternate ending to a favorite novel or film? When our team was brainstorming ideas for Identity Creative’s December newsletter, we came up with an alternate ending to Charles Dickens’ “A Christmas Carol.” It takes a turn to Scrooge’s neglected business brand for Christmas brand transformation. Brand Confusion: Scrooge and Marley...Read More
