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The Problem: The previous Troy Family Daze logo was too detailed. It did not read well on event signage, promotions, and T-shirts. The Winning Solution: The TCF wanted to celebrate the 50th anniversary of the festival with a fresh and meaningful Troy Family Daze brand identity.
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"Who Moved My Cheese?" Listening recently to this allegory by Spencer Johnson M.D., reminded me of this small business and so many others I talk with... doing business today is different than it was 25 years ago."
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Check back soon for new posts from Identity Graphic Design! Thank you for your patience!
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Check back soon for new posts from Identity Graphic Design! Thank you for your patience!
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