A logo is an art form, yes, and so much more. It’s the face of a business, product or service. It’s communicating messages with every impression. It’s the anchor of all your marketing. It needs to be perfect. So what makes for a great logo? After 26 years in this industry, I have defined four...Read More
Identity Graphic Design has partnered with area businesses and the host of Igniting Innovation, WWJ CBS, to help Michigan Businesses be promoted and win great prizes!Read More
Identity Graphic Design has partnered with area businesses and the host of Igniting Innovation, WWJ CBS, to help Michigan Businesses be promoted and win great prizes!Read More
by Guest Contributor: Minesh Baxi Let me ask you – Have you ever set a goal that you did not accomplish? I have set enough goals that I did not accomplish. Identifying these three phases has enabled me to set milestones, measure progress and get those goals accomplished! So let me give you the three...Read More
by Guest Contributor: Minesh Baxi Let me ask you – Have you ever set a goal that you did not accomplish? I have set enough goals that I did not accomplish. Identifying these three phases has enabled me to set milestones, measure progress and get those goals accomplished! So let me give you the three...Read More
by Bill Kleist Why invest in a logo? First, when I talk about a logo here, I’m talking about the logo as the face of a business. It also means that your logo is presented professionally everywhere it is seen. One major return on your investment in a professional logo is immediate perceived credibility. Perception...Read More
by Bill Kleist Why invest in a logo? First, when I talk about a logo here, I’m talking about the logo as the face of a business. It also means that your logo is presented professionally everywhere it is seen. One major return on your investment in a professional logo is immediate perceived credibility. Perception...Read More
What is your first weapon against eroding profits? It is a break-even analysis. If you’ve never created a break-even analysis, this article will walk you through the steps.Read More
What is your first weapon against eroding profits? It is a break-even analysis. If you’ve never created a break-even analysis, this article will walk you through the steps.Read More
In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal is to build trust, loyalty and make a connection on an emotional level. Based...Read More
