BENEFITS VS FEATURES AND BUYING MOTIVES: Learn the Difference FACT: In a recent survey, few business owners understood the difference between Features and Benefits in advertising. That’s not good because features don’t sell, benefits SELL! FEATURES are factual statements about a product or service being promoted. When you promote only the features, you’re making your...Read More
Smart marketing doesn’t waste time. How much time does it take you to get your message out? Two to three minutes? Can you do it in fifteen to thirty seconds? Can you get your message to your prospect in a sound-bite? “You’d better,” says Donna Barbera, marketing/media consultant and long-time former Detroit news reporter. Recently I...Read More
Smart marketing doesn’t waste time. How much time does it take you to get your message out? Two to three minutes? Can you do it in fifteen to thirty seconds? Can you get your message to your prospect in a sound-bite? “You’d better,” says Donna Barbera, marketing/media consultant and long-time former Detroit news reporter. Recently I...Read More
A professionally designed corporate identity which is distinctive, relevant, effective, and consistent will ultimately lead to customer awareness, confidence and increased sales.Read More
A professionally designed corporate identity which is distinctive, relevant, effective, and consistent will ultimately lead to customer awareness, confidence and increased sales.Read More
A logo is an art form, yes, and so much more. It’s the face of a business, product or service. It’s communicating messages with every impression. It’s the anchor of all your marketing. It needs to be perfect. So what makes for a great logo? After 26 years in this industry, I have defined four...Read More
