Bill Kleist, Identity Creative WHAT IS BRANDING AND DOES IT REALLY MATTER TO SMALL BUSINESSES? In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal...Read More

Can science prove that your logo can build trust and increase sales? The psychology of a visual impression clearly relates to a company's logo. Learn about a study that proves people DO judge a book by its cover!Read More

Can science prove that your logo can build trust and increase sales? The psychology of a visual impression clearly relates to a company's logo. Learn about a study that proves people DO judge a book by its cover!Read More