We've collected a comprehensive list of questions that impact the relationship and value of branding with a creative agency. Use The RightFIT checklist as a guide. 1. Highlight your priorities in an agency 2. Craft your RFP 3. Outline relevant interview questions A great brand identity will open doors of opportunity. You don't want to...Read More
By: Gary M. Giallonardo, President, Industrial Visions Company 8-3-10 Strategic Business Development for Long-Term Stability Family businesses have always been at the head of the table, feeding the American economy and sustaining our nation’s growth. According to a study by Astrachan and Shanker (2003),...Read More
By: Gary M. Giallonardo, President, Industrial Visions Company 8-3-10 Strategic Business Development for Long-Term Stability Family businesses have always been at the head of the table, feeding the American economy and sustaining our nation’s growth. According to a study by Astrachan and Shanker (2003),...Read More
There has been a flurry of online conversation regarding the updated Microsoft and Ebay logos. Many people expressed disgust and disappointment about Microsoft’s inability to “get with the real world” and come up with something really creative. What many designers ‘feel,’ often exceeds the practicality of effective corporate identity design. With more and more frequency,...Read More
There has been a flurry of online conversation regarding the updated Microsoft and Ebay logos. Many people expressed disgust and disappointment about Microsoft’s inability to “get with the real world” and come up with something really creative. What many designers ‘feel,’ often exceeds the practicality of effective corporate identity design. With more and more frequency,...Read More
In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal is to build trust, loyalty and make a connection on an emotional level. Based...Read More
In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal is to build trust, loyalty and make a connection on an emotional level. Based...Read More
Did you ever attend a summer business dinner party overdressed? I did. Everyone was wearing shorts, and I wore a business suit. It wasn’t because I couldn’t fit into last summer’s shorts, either, no matter what my husband tells you. I was overdressed, because my marketing skills were horrible. Fortunately for me, I learned from...Read More
Did you ever attend a summer business dinner party overdressed? I did. Everyone was wearing shorts, and I wore a business suit. It wasn’t because I couldn’t fit into last summer’s shorts, either, no matter what my husband tells you. I was overdressed, because my marketing skills were horrible. Fortunately for me, I learned from...Read More
Bill Kleist, Identity Creative WHAT IS BRANDING AND DOES IT REALLY MATTER TO SMALL BUSINESSES? In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal...Read More
