Branding with the Versatility of Vinyl   Vinyl graphics are a powerful way to increase your brand’s impact and visibility. Stunning designs integrate seamlessly with your brand strategy, environment, current marketing campaigns, events, and promotions.  Applications in vinyl are surprisingly affordable and allow custom designs to fit your space. Using cut vinyl and vinyl wraps to build your brand...Read More

Bill Kleist discusses the five major mistakes in logo design and pitfalls designers make in brand identity design. If you’re considering a rebranding I want to help you avoid ending up with a logo that suffers one of these five major branding pitfalls that designers make when creating a company logo.Read More

Identity Creative was brought in to help build a brand identity for the city that would uniquely capture the strength of Sterling Heights and a succinct message for its 2030 Vision. City leadership is focused on the vision to make the City of Sterling Heights a place that offers an exceptional quality of life.Read More