Did you ever attend a summer business dinner party overdressed? I did. Everyone was wearing shorts, and I wore a business suit. It wasn’t because I couldn’t fit into last summer’s shorts, either, no matter what my husband tells you. I was overdressed, because my marketing skills were horrible. Fortunately for me, I learned from...Read More

Bill Kleist, Identity Creative WHAT IS BRANDING AND DOES IT REALLY MATTER TO SMALL BUSINESSES? In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal...Read More

Bill Kleist, Identity Creative WHAT IS BRANDING AND DOES IT REALLY MATTER TO SMALL BUSINESSES? In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal...Read More