Should you use AI to write your website pages, blogs, books, video scripts, and social posts? If so, then how? Smart Marketers Don’t Rely Solely on AI: Here’s seven steps to leverage AI with your company’s subject matter experts. One Business Owner’s Question: How can AI help us in our marketing? Last week a client...Read More
Disappointed customer expectations can be the downfall of a company. Keeping customers at the heart of everything we do vital to business success, yet it’s a constant battle in the midst of critical challenges our businesses face. We can try to set up metrics and KPIs to measure customer satisfaction, but while these efforts offer...Read More
Let's be candid: no one outside of your company thinks the announcement of your new logo is breaking news. Your logo is vitally important: it's the face of your business and the foundation of your brand's look and feel. But merely announcing, "We have a new logo!" wastes this opportunity to gain ground in the...Read More
Let's be candid: no one outside of your company thinks the announcement of your new logo is breaking news. Your logo is vitally important: it's the face of your business and the foundation of your brand's look and feel. But merely announcing, "We have a new logo!" wastes this opportunity to gain ground in the...Read More
Social media platforms have the potential to exponentially outperform the ROI of attending and exhibiting at trade shows. B2B business owners, while spending thousands on trade shows, will express doubt that investing in social media will bring a return on their investment.Read More
While referencing retail brands, we can apply valuable lessons to brand pricing in the business-to-business (B2B) marketplace. Use these examples to inspire you to consider your brand strategy when implementing a pricing model and price points.Read More
[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2022/09/IC-Office-Door.jpg” title_text=”IC Office Door” align=”right” _builder_version=”4.18.0″ _module_preset=”default” height=”371px” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” inline_fonts=”Open Sans” global_colors_info=”{}”] Branding with the Versatility of Vinyl Vinyl graphics are a powerful way to increase your brand’s impact and visibility. Stunning designs integrate seamlessly with your brand strategy,...Read More
There are a lot of boxes to tick in the planning and design of a printed piece, today we’re covering our top 7 must-know design tips for using font in print. Here are 7 Must Know tips to up your game in the printing world.Read More
