“The important thing is not how many years in your life but how much life in your years.” – Edward J. Stieglitz When we set out in 1993 to offer design services, we identified excellence as one of our core values. We give each client our best creative. We dig to discover what makes their brand unique....Read More
Too many business owners dismiss the potential of a website to convert prospects. Your website is a window into your business. It invites the world into your front door to learn more about who you are and helps them decide whether they should do business with you.Read More
Too many business owners dismiss the potential of a website to convert prospects. Your website is a window into your business. It invites the world into your front door to learn more about who you are and helps them decide whether they should do business with you.Read More
There has been a flurry of online conversation regarding the updated Microsoft and Ebay logos. Many people expressed disgust and disappointment about Microsoft’s inability to “get with the real world” and come up with something really creative. What many designers ‘feel,’ often exceeds the practicality of effective corporate identity design. With more and more frequency,...Read More
There has been a flurry of online conversation regarding the updated Microsoft and Ebay logos. Many people expressed disgust and disappointment about Microsoft’s inability to “get with the real world” and come up with something really creative. What many designers ‘feel,’ often exceeds the practicality of effective corporate identity design. With more and more frequency,...Read More
A professionally designed corporate identity which is distinctive, relevant, effective, and consistent will ultimately lead to customer awareness, confidence and increased sales.Read More
A professionally designed corporate identity which is distinctive, relevant, effective, and consistent will ultimately lead to customer awareness, confidence and increased sales.Read More
How to build an identity: I’ve developed four pillars that I use to evaluate a brand identity. This post touches on the second pillar: relevance. Relevance means that the logo means something visually. A brand identity must be pertinent to the business in the way of its products, services or benefits provided. Relevance is an attribute...Read More
