The Problem: The previous Troy Family Daze logo was too detailed. It did not read well on event signage, promotions, and T-shirts. The Winning Solution: The TCF wanted to celebrate the 50th anniversary of the festival with a fresh and meaningful Troy Family Daze brand identity.Read More
A Nonprofit Startup In May of 2016, I was invited to a luncheon to hear three nonprofits make a presentation with the hope of winning a high-impact grant. For me, it was just another “calendar event” where I needed to show up. To my surprise, the event was emotionally moving, highly inspiring, and made a...Read More
As a growing and innovative investment firm, Executive Wealth Management’s (EWM) old logo was originally created when the company was founded, then went through several iterations over the years in an effort to look updated. The leadership team of Executive Wealth Management wanted to update their brand identity to reflect their growth and vision that embraces...Read More
We recently ran across this Ford Truck Promo…YIKES! Ford Truck is using the “Ugly Logo” as a promo for their latest line of trucks, AND they’re asking owners of Ford trucks to submit their ugly logo for a complimentary logo re-design opportunity. This is a good promotional idea–an out-of-the-box way to get attention because people love...Read More
Identity Creative updated the brand identity for the best-tasting pizza in Metro Detroit! Benito’s Pizza is listed right next to the big names in Detroit pizza.Read More
If your employees aren't wearing the shirts you provided because the logo looks dated, you're chipping away at company pride, missing an opportunity to strengthen your company's culture and attract talent. This is a frighteningly costly miscalculation.Read More
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image _builder_version=”4.20.2″ _module_preset=”default” title_text=”Golf image” src=”https://identitycreative.com/wp-content/uploads/2016/02/Golf-image-1.jpg” hover_enabled=”0″ sticky_enabled=”0″ align=”center” max_height=”498px”][/et_pb_image][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″] Here are three tips from golf pros that can you can use to help you keep your company’s brand above par. 1. Use the off-season to improve your...Read More
“We’ll meet you where you are and lead you to where you want to go. You arrive at new perceptions with unfolding solutions.” –David Stanislaw Stanislaw Consulting serves business owners, CEO’s and their top management with collaborative enlightenment so as to develop and enhance organizational health. Leadership development, culture change, and climate enhancement are the...Read More
Many of the re-branding projects are in large part to second generation transitions or new marketing directors coming on board. Founders don't 'see' their logos communicating a dated look, because they've been that way from the beginning.Read More
