Like making the perfect bake, rebranding requires the right ingredients, skill, and passion. When rebranding with a new logo for a brand makeover, meaning makes it work. Which Facebook page looks like a national brand? The Bakease “Before” Rebranding with a new Logo When you’re rebranding with a new logo for a brand makeover,...Read More
Founded in 2007 as Augie’s Janitorial Service, Matt and Sharon Bazell knew that the logo with which they started their business would eventually hinder the growth they envisioned. As they had expanded their service offerings, their growing commercial client base meant more potential commercial customers. Effectively reaching this target market meant that they needed a...Read More
The slogan "Taste the Michigan Tradition" focuses on its Michigan origin and the flavor which the traditional production methods help create. The same production methods which were first used in 1949 are used today, and it's still evident in the distinctive MapleWorxz Pure Maple Syrup taste.Read More
The Problem: The previous Troy Family Daze logo was too detailed. It did not read well on event signage, promotions, and T-shirts. The Winning Solution: The TCF wanted to celebrate the 50th anniversary of the festival with a fresh and meaningful Troy Family Daze brand identity.Read More
A Nonprofit Startup In May of 2016, I was invited to a luncheon to hear three nonprofits make a presentation with the hope of winning a high-impact grant. For me, it was just another “calendar event” where I needed to show up. To my surprise, the event was emotionally moving, highly inspiring, and made a...Read More
As a growing and innovative investment firm, Executive Wealth Management’s (EWM) old logo was originally created when the company was founded, then went through several iterations over the years in an effort to look updated. The leadership team of Executive Wealth Management wanted to update their brand identity to reflect their growth and vision that embraces...Read More
We recently ran across this Ford Truck Promo…YIKES! Ford Truck is using the “Ugly Logo” as a promo for their latest line of trucks, AND they’re asking owners of Ford trucks to submit their ugly logo for a complimentary logo re-design opportunity. This is a good promotional idea–an out-of-the-box way to get attention because people love...Read More
Identity Creative updated the brand identity for the best-tasting pizza in Metro Detroit! Benito’s Pizza is listed right next to the big names in Detroit pizza.Read More
If your employees aren't wearing the shirts you provided because the logo looks dated, you're chipping away at company pride, missing an opportunity to strengthen your company's culture and attract talent. This is a frighteningly costly miscalculation.Read More
