We've collected a comprehensive list of questions that impact the relationship and value of branding with a creative agency. Use The RightFIT checklist as a guide. 1. Highlight your priorities in an agency 2. Craft your RFP 3. Outline relevant interview questions A great brand identity will open doors of opportunity. You don't want to...Read More
Founded in 1946, Kirk's Automotive needed to communicate its strength as a nationally recognized supplier to the fleet and transit customers. In 2021, their 75th year, they rebranded as KIRKS.Read More
Brand messaging is like currency. It’s worth something. So, how are you creating your message, and how will you “spend it?” Just as with creating and managing financial assets, there are rewards and minefields to creating and managing your brand message. It’s essential to get it right because your brand messaging is vital to building...Read More
Is there someone in your company to oversee and manage brand assets? How intentional is your team when it comes to keeping your company’s brand assets organized and up-to-date? Do people struggle to find the latest version of anything? Has your company has been haphazardly maintaining the brand guidelines for your logo and company color?...Read More
Does your Company’s social media profile make your followers feel connected to you? Or does it get lost in the sea of outdated trends and similarities? With the way that technology and social media evolve so rapidly, it is important to keep up with it by regularly updating your profile. This doesn’t mean changing up...Read More
Watch >> Bill walks through the 4 red flags when it’s not a good time to rebrand! “When is it a good time to rebrand and update your logo?” This is an important question, answered in this video, The 5 Indicators that it IS a Good time to Rebrand. An equally important question is, “When is it...Read More
A business name is how people will remember and find you when they want to buy. It can be a memorable name that sticks, or your business name could be an obstacle they can’t get past to find you. Renaming your business with seven vital Do’s and Don’ts is a quick overview of important things...Read More
When Should You Rename a Business? “When is it time to rename a business?” is an excellent question. This needs to be considered with caution because, depending on the brand equity, this could become complicated and may not need to be done. Do not do this on a whim. Yet there are times when renaming...Read More
Bill Kleist discusses the five major mistakes in logo design and pitfalls designers make in brand identity design. If you’re considering a rebranding I want to help you avoid ending up with a logo that suffers one of these five major branding pitfalls that designers make when creating a company logo.Read More
