The Brand Blueprint is a custom infographic that codifies your brand to be more easily remembered and shared. Companies use this blueprint for business strategy, marketing, sales, employee onboarding, and training. Your people are how the world will see, hear, and experience your brand. Get them on the same page with the Brand Blueprint!Read More

Creating and managing your brand image library is a critical part of maintaining your brand’s identity. Your Brand Identity Standard’s Guide directs the use of your logo and graphic style, but your brand image library carries your brand’s look and message even further. Images have immense power. Images for your business are an essential element of your...Read More

  Download the 7 LOGO LAWS Infographic Below! Why you need a Brand Identity Standards Guide (AKA “Style Guide”). It’s Your Logo Law. Your brand deserves careful protection. It represents real people doing real work that matters, and it shouldn’t be left to chance or interpretation. That’s where your Brand Identity Standards Guide becomes indispensable....Read More

  When is it a good time to rebrand your business?   WATCH >> Bill Kleist walks you through the top five indicators that it’s the right time to rebrand your business. “When is it a good time to rebrand and update my logo?” This is an excellent question! If you are considering rebranding and...Read More

More Companies in B2B Industrial Sales Are Feeling the Pressure to Rebrand. Why? Does Branding Impact Success? In the competitive world of B2B industrial sales, where technical specifications and bottom lines often take center stage, the power of branding is often overlooked and misunderstood. What do you think when you hear that a company has...Read More

Brand First: Building Your Brand with Purpose Is your company’s leadership recognizing that the logo is outdated and everything needs a refreshed look? Is it ready to rebrand? Before you overhaul the company’s identity, don’t just “re-logo” your brand. Brand first with purpose. What does purpose have to do with getting a new logo? In...Read More

Let's be candid: no one outside of your company thinks the announcement of your new logo is breaking news. Your logo is vitally important: it's the face of your business and the foundation of your brand's look and feel. But merely announcing, "We have a new logo!" wastes this opportunity to gain ground in the...Read More

Your logo is the face of your business.     Q: Can your logo truly impact your customer’s experience and purchasing decisions? Could your company’s logo be negatively weighing on talent acquisition and retention? A: Yes, and yes. Like seeing the face of someone you know, seeing a company’s logo immediately identifies the business. The...Read More

  Your logo is the face of your business. Q: Can your logo truly impact customer experience and purchasing decisions? As the face of your business, could your company’s logo negatively weigh on attracting talent? A: Yes, and yes. Like seeing the face of someone you know, seeing a company’s logo immediately identifies the business....Read More

Marketing directors often struggle to convince a business owner that the company’s logo has become a detriment. It’s because many owners have the misconception that the design of their logo is irrelevant when it comes to actual business performance, like increased sales. They assume brand design doesn’t impact purchasing decisions. That assumption is easily contradicted...Read More