Identity Creative was brought in to help build a brand identity for the city that would uniquely capture the strength of Sterling Heights and a succinct message for its 2030 Vision. City leadership is focused on the vision to make the City of Sterling Heights a place that offers an exceptional quality of life.Read More
What do you often see on a dental office sign? You got it! A giant tooth — with exposed roots. There are (at least) three things wrong with that… It’s not unique. It doesn’t make the practice memorable. It tells you that teeth come out here by the roots. We’re not in the 16th century...Read More
Prepare & Build Momentum for Your (Re) Brand Launch You’ve done all the hard work of defining your brand. Your new brand identity is wrapping up with a logo you love and are eager to show the world. You could just start using your new logo without any fanfare, and no plan, but a good...Read More
When news of a company's re-branding hits the wire, it's in vogue to find some fault or phallic symbol in the new logo. Some people won't miss an opportunity to mock a logo as evidenced by the flurry of internet postings comparing the new Hershey logo's Kiss to a friendly, excrement-like Emoji.Read More
Bill has won our July drawing for a beautiful dining experience at the Rugby Grille in Birmingham, MI. Congratulations, Bill! Learn a bit about Bill Pirtle’s work: Bill Pirtle is a recognized expert in the credit card processing industry, author and guest contributor to industry trade publications. He has authored two books, Navigating Through the Risks of Credit...Read More
When you refer a business for a brand identity or creative services, they will receive a 10% discount and you will have an immediate $500 in design services at your disposal with their completed order!Read More
On July 1st, 2014, we launched our NEW name, NEW look and NEW site! Celebrate with us by stopping by signing our guest book for a chance to win $100 gift certificate to the Rugby Grille in Birmingham for unpretentious gourmet dining! Why celebrate at the Rugby Grille? When you work with Identity, you experience creative design excellence. When you dine...Read More
