Build—Don’t Destroy—Your Brand: How can your brand respond on purpose in a crisis? This pandemic is touching everyone. In our businesses, we have an opportunity to lead with our unique purpose and gifts. The pressure is on. I’ve been in touch with clients and heard people who are feeling pressured to keep the sales funnel...Read More
Impact100 Metro Detroit is on TVIdentity Creative is honored to be a sponsor of Impact100 Metro Detroit’s TV Show, Fueling Transformation. Nonprofits heroes in Metro Detroit work tirelessly, behind the scenes. The work they do makes a tremendously positive impact in our communities and their stories are inspiring, motivating, heartwarming, and worth watching! Linda Kleist...Read More
Some companies have banned PowerPoint in meetings and presentations. That’s extreme.Understandably, when it’s used as a crutch for the presenter’s notes, creates a mundane series of slides, or inflicts ineptly designed pages on the audience, it makes sense to outlaw painful presentations.When do you use PowerPoint? Sales Presentations? Group Seminars? In the classroom or with...Read More
Like making the perfect bake, rebranding requires the right ingredients, skill, and passion. When rebranding with a new logo for a brand makeover, meaning makes it work. Which Facebook page looks like a national brand? The Bakease “Before” Rebranding with a new LogoWhen you’re rebranding with a new logo for a brand makeover, know what works...Read More
Founded in 2007 as Augie’s Janitorial Service, Matt and Sharon Bazell knew that the logo with which they started their business would eventually hinder the growth they envisioned. As they had expanded their service offerings, their growing commercial client base meant more potential commercial customers. Effectively reaching this target market meant that they needed a...Read More
The slogan "Taste the Michigan Tradition" focuses on its Michigan origin and the flavor which the traditional production methods help create. The same production methods which were first used in 1949 are used today, and it's still evident in the distinctive MapleWorxz Pure Maple Syrup taste.Read More
The Problem: The previous Troy Family Daze logo was too detailed. It did not read well on event signage, promotions, and T-shirts. The Winning Solution: The TCF wanted to celebrate the 50th anniversary of the festival with a fresh and meaningful Troy Family Daze brand identity.Read More
People like to know what to expect. Create an organized and well-planned onboarding process. When a new client is walked through a process that explains what they can expect when doing business with you, here are at least 7 wins.Read More
