[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2021/10/Make-Your-Message-Sharable.jpg” title_text=”Make Your Message Sharable” url_new_window=”on” align=”center” _builder_version=”4.11.3″ _module_preset=”default” custom_margin=”||45px||false|false” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.11.3″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” header_4_font_size=”21px” custom_margin=”||45px||false|false” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}”]Make your brand message sharable with these must-knows for creating, using, and managing your brand messaging system. Brand messaging is like currency. It’s...Read More

} Would like to embed this video http://www.bloomberg.com/video/popout/iwdiFWV8Q2~yXKf9B7AqIg/01:40/   9-14-13Read More

You know that video is dominating the online marketing world so we won’t spend time listing the reams of stats showing the power of video marketing. You know you need to employ video in your marketing but it’s a bit overwhelming. Got Video Anxiety? Most people do. There are plenty of good reasons why. Which...Read More

Pros and cons to this brand refresh. PROS: – Compared to the prior trademark, this new mark is more colorful and initially pleasing to the eye – The Shield in the background holds relevance to the 2nd half of the business name – The colors blue and green are relevant default colors to communicate environmental health...Read More

Your brand personality Your Uniqueness Your brand Value “We hadn’t updated our logo in 18 years.  Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars.  So, while it was time for a change, it’s not something we could do lightly.” Marissa Mayr Sept 5, 2013 http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logoRead More

https://blog.buyerpersona.com/how-many-buyer-personas-does-your-b2b-company-need?utm_campaign=Masterclass%202.0&utm_source=hs_email&utm_medium=email&utm_content=71619763&_hsenc=p2ANqtz-_Y9Ubuk3OJ9XHJAtXTcPuouxHtzgzXGCmj6CtZsSsxkbq0TPqj6wWgKMjXLwi-X44zR3ktLJP1jTNV47EGAdE9L25wluZn67KKYErwtoEhU13uaLc&_hsmi=71649485 Demographics & Psychographics. Unless you have deep pockets, don’t spend your time here. “”   The only demographic that we have found to be relevant is company size. A company with 20,000 employees often has very different buying expectations than one with 2,000 or 200. If you are marketing to companies across a wide...Read More

Yesterday, the phone rang and I answered, “Identity Graphic Design, how may I help you?” The voice on the other end asks, “OK, I need to know, how much is a logo?” I wanted to say bluntly (but I didn’t), “You’re asking the wrong question.” “People don’t know what they want, says  Kirsten Hydorn, who owns...Read More