Great Lakes Equipment Rentals (GLER) is an up and coming equipment rental company, operating out of SE Michigan. They specialize scissor lifts, booms, and other types of aerial lift equipment. Our challenge with this project was to create a memorable logo for a new company that effectively communicates what they can offer to their customers. Here...Read More
HomeCEO ConfidentialHow to Navigate a Brand Refresh Feb. 24, 2019 at 3:21 pm CEO CONFIDENTIAL How To Navigate A Brand Refresh Andrew WitkinCEO ConfidentialFebruary 24, 2019 https://ceoworld.biz/2019/02/24/how-to-navigate-a-brand-refresh/ Having a strong brand is crucial to the success of any business. Just like product lines, marketing campaigns and office software, sometimes a brand needs to be re-evaluated...Read More
You know that video is dominating the online marketing world so we won’t spend time listing the reams of stats showing the power of video marketing. You know you need to employ video in your marketing but it’s a bit overwhelming. Got Video Anxiety? Most people do. There are plenty of good reasons why. Which...Read More
Your brand personality Your Uniqueness Your brand Value “We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars. So, while it was time for a change, it’s not something we could do lightly.” Marissa Mayr Sept 5, 2013 http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logoRead More
} Demographics & Psychographics. Unless you have deep pockets, don’t spend your time here. “” The only demographic that we have found to be relevant is company size. A company with 20,000 employees often has very different buying expectations than one with 2,000 or 200. If you are marketing to companies across a wide...Read More
Yesterday, the phone rang and I answered, “Identity Graphic Design, how may I help you?” The voice on the other end asks, “OK, I need to know, how much is a logo?” I wanted to say bluntly (but I didn’t), “You’re asking the wrong question.” “People don’t know what they want, says Kirsten Hydorn, who owns...Read More
Substance Before Beauty Your company leadership recognizes that you need an overhaul in the company’s identity — a complete rebranding. Before you jump into looking for a design team to present logo concepts to you, start at the beginning. Start with your purpose. What does purpose have to do with getting a new logo? In...Read More
Great Lakes Equipment Rentals (GLER) is an up and coming equipment rental company, operating out of SE Michigan. They specialize scissor lifts, booms, and other types of aerial lift equipment. Our challenge with this project was to create a memorable logo for a new company that effectively communicates what they can offer to their customers. Here...Read More
HomeCEO ConfidentialHow to Navigate a Brand Refresh Feb. 24, 2019 at 3:21 pm CEO CONFIDENTIAL How To Navigate A Brand Refresh Andrew WitkinCEO ConfidentialFebruary 24, 2019 https://ceoworld.biz/2019/02/24/how-to-navigate-a-brand-refresh/ Having a strong brand is crucial to the success of any business. Just like product lines, marketing campaigns and office software, sometimes a brand needs to be re-evaluated...Read More
