How to build an identity: I’ve developed four pillars that I use to evaluate a brand identity. This post touches on the second pillar: relevance. Relevance means that the logo means something visually. A brand identity must be pertinent to the business in the way of its products, services or benefits provided. Relevance is an attribute...Read More
Identity Graphic Design has partnered with area businesses and the host of Igniting Innovation, WWJ CBS, to help Michigan Businesses be promoted and win great prizes!Read More
Identity Graphic Design has partnered with area businesses and the host of Igniting Innovation, WWJ CBS, to help Michigan Businesses be promoted and win great prizes!Read More
Guest Contributor: Ruth Seebeck The greatest step towards a life of simplicity is to learn to let go. ~ Steve Maraboli Simplicity. What does the word mean to you? The dictionary defines it as ‘freedom from complexity, or the absence of luxury, pretentiousness or ornament’. What image does it evoke? A log cabin and a...Read More
Guest Contributor: Ruth Seebeck The greatest step towards a life of simplicity is to learn to let go. ~ Steve Maraboli Simplicity. What does the word mean to you? The dictionary defines it as ‘freedom from complexity, or the absence of luxury, pretentiousness or ornament’. What image does it evoke? A log cabin and a...Read More
by Guest Contributor: Minesh Baxi Let me ask you – Have you ever set a goal that you did not accomplish? I have set enough goals that I did not accomplish. Identifying these three phases has enabled me to set milestones, measure progress and get those goals accomplished! So let me give you the three...Read More
by Guest Contributor: Minesh Baxi Let me ask you – Have you ever set a goal that you did not accomplish? I have set enough goals that I did not accomplish. Identifying these three phases has enabled me to set milestones, measure progress and get those goals accomplished! So let me give you the three...Read More
You have everything it takes to make your business a success: a stellar product, a hungry market, and your expertise. So, in a cluttered, noisy marketplace…how do you get noticed? Learn how from experts in the field of branding and logo design. April 8th: 8:00 AM – 1:00 PM – Lunch provided First time attendees...Read More
You have everything it takes to make your business a success: a stellar product, a hungry market, and your expertise. So, in a cluttered, noisy marketplace…how do you get noticed? Learn how from experts in the field of branding and logo design. April 8th: 8:00 AM – 1:00 PM – Lunch provided First time attendees...Read More
Substance Before Beauty Your company leadership recognizes that you need an overhaul in the company’s identity — a complete rebranding. Before you jump into looking for a design team to present logo concepts to you, start at the beginning. Start with your purpose. What does purpose have to do with getting a new logo? In...Read More
