Smart marketing doesn’t waste time. How much time does it take you to get your message out? Two to three minutes? Can you do it in fifteen to thirty seconds? Can you get your message to your prospect in a sound-bite? “You’d better,” says Donna Barbera, marketing/media consultant and long-time former Detroit news reporter. Recently I...Read More
A professionally designed corporate identity which is distinctive, relevant, effective, and consistent will ultimately lead to customer awareness, confidence and increased sales.Read More
A professionally designed corporate identity which is distinctive, relevant, effective, and consistent will ultimately lead to customer awareness, confidence and increased sales.Read More
How to build an identity: I’ve developed four pillars that I use to evaluate a brand identity. This post touches on the second pillar: relevance. Relevance means that the logo means something visually. A brand identity must be pertinent to the business in the way of its products, services or benefits provided. Relevance is an attribute...Read More