http://bloom.bg/1daivHH Would like to embed this video http://www.bloomberg.com/video/popout/iwdiFWV8Q2~yXKf9B7AqIg/01:40/   9-14-13Read More

Your brand personality Your Uniqueness Your brand Value “We hadn’t updated our logo in 18 years.  Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars.  So, while it was time for a change, it’s not something we could do lightly.” Marissa Mayr Sept 5, 2013 http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logoRead More

Great Lakes Equipment Rentals (GLER) is an up and coming equipment rental company, operating out of SE Michigan. They specialize scissor lifts, booms, and other types of aerial lift equipment. Our challenge with this project was to create a memorable logo for a new company that effectively communicates what they can offer to their customers. Here...Read More

Yesterday, the phone rang and I answered, “Identity Graphic Design, how may I help you?” The voice on the other end asks, “OK, I need to know, how much is a logo?” I wanted to say bluntly (but I didn’t), “You’re asking the wrong question.” “People don’t know what they want, says  Kirsten Hydorn, who owns...Read More

[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2021/10/Make-Your-Message-Sharable.jpg” title_text=”Make Your Message Sharable” url_new_window=”on” align=”center” _builder_version=”4.11.3″ _module_preset=”default” custom_margin=”||45px||false|false” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.11.3″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” header_4_font_size=”21px” custom_margin=”||45px||false|false” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}”]Make your brand message sharable with these must-knows for creating, using, and managing your brand messaging system. Brand messaging is like currency. It’s...Read More

} Would like to embed this video http://www.bloomberg.com/video/popout/iwdiFWV8Q2~yXKf9B7AqIg/01:40/   9-14-13Read More

Pros and cons to this brand refresh. PROS: – Compared to the prior trademark, this new mark is more colorful and initially pleasing to the eye – The Shield in the background holds relevance to the 2nd half of the business name – The colors blue and green are relevant default colors to communicate environmental health...Read More

Your brand personality Your Uniqueness Your brand Value “We hadn’t updated our logo in 18 years.  Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars.  So, while it was time for a change, it’s not something we could do lightly.” Marissa Mayr Sept 5, 2013 http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logoRead More

HomeCEO ConfidentialHow to Navigate a Brand Refresh  Feb. 24, 2019 at 3:21 pm CEO CONFIDENTIAL How To Navigate A Brand Refresh Andrew WitkinCEO ConfidentialFebruary 24, 2019 https://ceoworld.biz/2019/02/24/how-to-navigate-a-brand-refresh/ Having a strong brand is crucial to the success of any business. Just like product lines, marketing campaigns and office software, sometimes a brand needs to be re-evaluated...Read More

Yesterday, the phone rang and I answered, “Identity Graphic Design, how may I help you?” The voice on the other end asks, “OK, I need to know, how much is a logo?” I wanted to say bluntly (but I didn’t), “You’re asking the wrong question.” “People don’t know what they want, says  Kirsten Hydorn, who owns...Read More