A professionally designed corporate identity which is distinctive, relevant, effective, and consistent will ultimately lead to customer awareness, confidence and increased sales.Read More
How to build an identity: I’ve developed four pillars that I use to evaluate a brand identity. This post touches on the second pillar: relevance. Relevance means that the logo means something visually. A brand identity must be pertinent to the business in the way of its products, services or benefits provided. Relevance is an attribute...Read More
How to build an identity: I’ve developed four pillars that I use to evaluate a brand identity. This post touches on the second pillar: relevance. Relevance means that the logo means something visually. A brand identity must be pertinent to the business in the way of its products, services or benefits provided. Relevance is an attribute...Read More
A logo is an art form, yes, and so much more. It’s the face of a business, product or service. It’s communicating messages with every impression. It’s the anchor of all your marketing. It needs to be perfect. So what makes for a great logo? After 26 years in this industry, I have defined four...Read More
A logo is an art form, yes, and so much more. It’s the face of a business, product or service. It’s communicating messages with every impression. It’s the anchor of all your marketing. It needs to be perfect. So what makes for a great logo? After 26 years in this industry, I have defined four...Read More
by Bill Kleist Why invest in a logo? First, when I talk about a logo here, I’m talking about the logo as the face of a business. It also means that your logo is presented professionally everywhere it is seen. One major return on your investment in a professional logo is immediate perceived credibility. Perception...Read More
by Bill Kleist Why invest in a logo? First, when I talk about a logo here, I’m talking about the logo as the face of a business. It also means that your logo is presented professionally everywhere it is seen. One major return on your investment in a professional logo is immediate perceived credibility. Perception...Read More
In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal is to build trust, loyalty and make a connection on an emotional level. Based...Read More
