[et_pb_section fb_built=”1″ _builder_version=”4.12.1″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.12.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] When is it a good time to rebrand your business? WATCH as Bill Kleist walks you through the top five indicators that it’s time to rebrand your business. “When is it a good time to...Read More
Bill Kleist discusses the five major mistakes in logo design and pitfalls designers make in brand identity design. If you’re considering a rebranding I want to help you avoid ending up with a logo that suffers one of these five major branding pitfalls that designers make when creating a company logo.Read More
Some companies have banned PowerPoint in meetings and presentations. That’s extreme.Understandably, when it’s used as a crutch for the presenter’s notes, creates a mundane series of slides, or inflicts ineptly designed pages on the audience, it makes sense to outlaw painful presentations.When do you use PowerPoint? Sales Presentations? Group Seminars? In the classroom or with...Read More
Founded in 2007 as Augie’s Janitorial Service, Matt and Sharon Bazell knew that the logo with which they started their business would eventually hinder the growth they envisioned. As they had expanded their service offerings, their growing commercial client base meant more potential commercial customers. Effectively reaching this target market meant that they needed a...Read More
[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] The pressure is on! It’s time to create something original. You need a brochure to leave with prospects, take to a tradeshow, or send as direct mail. What is your default go-to print piece? What’s the...Read More
The slogan "Taste the Michigan Tradition" focuses on its Michigan origin and the flavor which the traditional production methods help create. The same production methods which were first used in 1949 are used today, and it's still evident in the distinctive MapleWorxz Pure Maple Syrup taste.Read More
The Problem: The previous Troy Family Daze logo was too detailed. It did not read well on event signage, promotions, and T-shirts. The Winning Solution: The TCF wanted to celebrate the 50th anniversary of the festival with a fresh and meaningful Troy Family Daze brand identity.Read More
…It’s done well, but it needs to be exceptional. DIgital and video marketing are big. The debate has been brewing for some time as to whether print is dead. Really, the dispute should be over. Much research has been done and the studies are out: print is potentially more impactful than ever. Here’s a question that...Read More
