Creating and managing your brand image library is a critical part of maintaining your brand’s identity. Your Brand Identity Standard’s Guide directs the use of your logo and graphic style, but your brand image library carries your brand’s look and message even further. Images have immense power. Images for your business are an essential element of your...Read More

  Download the 7 LOGO LAWS Infographic Below! Why you need a Brand Identity Standards Guide (AKA “Style Guide”). It’s Your Logo Law. Your brand deserves careful protection. It represents real people doing real work that matters, and it shouldn’t be left to chance or interpretation. That’s where your Brand Identity Standards Guide becomes indispensable....Read More

  When is it a good time to rebrand your business?   WATCH >> Bill Kleist walks you through the top five indicators that it’s the right time to rebrand your business. “When is it a good time to rebrand and update my logo?” This is an excellent question! If you are considering rebranding and...Read More

Where would we be without checklists? Here are a few checklists from our Agency ToolBox! The idea of a step-by-step checklist can seem insignificant in many ways. Phrases like “I have done this a hundred times” is when danger is around the corner. The power of a checklist is grossly underestimated: it significantly impacts ensuring...Read More

Branding with the Versatility of Vinyl   Vinyl graphics are a powerful way to increase your brand’s impact and visibility. Stunning designs integrate seamlessly with your brand strategy, environment, current marketing campaigns, events, and promotions.  Applications in vinyl are surprisingly affordable and allow custom designs to fit your space. Using cut vinyl and vinyl wraps to build your brand...Read More

There are a lot of boxes to tick in the planning and design of a printed piece, today we’re covering our top 7 must-know design tips for using font in print. Here are 7 Must Know tips to up your game in the printing world.Read More

Founded in 1946, Kirk's Automotive needed to communicate its strength as a nationally recognized supplier to the fleet and transit customers. In 2021, their 75th year, they rebranded as KIRKS.Read More

Brand messaging is like currency. It’s worth something. So, how are you creating your message, and how will you “spend it?” Just as with creating and managing financial assets, there are rewards and minefields to creating and managing your brand message. It’s essential to get it right because your brand messaging is vital to building...Read More

Is there someone in your company to oversee and manage brand assets? How intentional is your team when it comes to keeping your company’s brand assets organized and up-to-date? Do people struggle to find the latest version of anything? Has your company has been haphazardly maintaining the brand guidelines for your logo and company color?...Read More

Does your Company’s social media profile make your followers feel connected to you? Or does it get lost in the sea of outdated trends and similarities? With the way that technology and social media evolve so rapidly, it is important to keep up with it by regularly updating your profile. This doesn’t mean changing up...Read More